Results 231 to 240 of about 2,499,282 (268)

Weight Loss Medication Marketing and First Nations People: Disease Awareness or Corporate Profit? [PDF]

Med J Aust
Walker T, Sherriff S, Browne J.
europepmc   +1 more source

Relatability as a Racialised Construct in Corporate Graduate Recruitment: Revealing a Hidden Mechanism of Labour Market Exclusion for Black African Youth in South Africa. [PDF]

Br J Sociol
Mthembu S, April K, Erbil C, Özbilgin MF.   +3 more
europepmc   +1 more source

Consumer perceptions of changes in the brand identity of corporate heritage brands

openaire   +1 more source

Prevalence, value and food marketing methods of food-related sponsorship and contracts in Canadian recreation and sport facilities. [PDF]

Public Health Nutr
Prowse RJL, Warken M, Tran T, Olstad DL, Kirk SF, Raine KD, Hobin E.   +6 more
europepmc   +1 more source

How Domestic Demand Drives Coffee Export-Basket Upgrading: Pathways to Agri-Food System Transformation. [PDF]

Foods
Hu Y, Xie Y.
europepmc   +1 more source

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Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions

International Journal of Sport Management and Marketing, 2008
Over the past 30 years, the International Olympic Committee (IOC) has adopted marketing as a key focus of its operations. In turn, the organisation has developed a variety of sophisticated and widely acclaimed marketing practices such as its TOP programme. It has also supported a large number of studies on Olympic marketing.
Norm O'Reilly, André Richelieu, Benoit Seguin   +2 more
exaly   +2 more sources

Enhancing corporate brands through service robots: The impact of anthropomorphic design metaphors on corporate brand perceptions

Journal of Product Innovation Management
AbstractThe increasing introduction of intelligent, interactive robots in the service industry raises concerns about the potential dehumanization of service provision and its influences on corporate brand perceptions. To avoid adverse effects, new service development (NSD) managers seemingly favor service robots that feature anthropomorphic design ...
Markus Blut, Nancy V. Wünderlich
exaly   +4 more sources

Perceptions of University-Corporate Partnership Influences on a Brand

Journal of Marketing Theory and Practice, 2005
The marketing literature has not specifically addressed how customers perceive the type of strategic alliance inherent in university-corporate partnerships, which are primarily implicitly, versus explicitly known as in the case of co-brands or brand alliances.
Stacey Menzel Baker, James B. Faircloth, Victor Simental   +2 more
openaire   +1 more source