Results 241 to 250 of about 2,499,282 (268)
Corporate Brand Trust as a Mediator in the Relationship between Consumer Perception of CSR, Corporate Hypocrisy, and Corporate Reputation [PDF]
Sustainability, 2015 The aim of this research is to investigate the relationship between consumer perception of Corporate Social Responsibility (CSR), corporate brand trust, corporate hypocrisy, and corporate reputation. Based on the one-to-one interview method using a structured questionnaire of 560 consumers in South Korea, the proposed model was estimated by structural ...
Hanna Kim, Won-Moo Hur
exaly +2 more sources
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Industrial Marketing Management, 2023 This study explores buyer perceptions of corporate brand extension attractiveness in B2B services, focusing on influencing roles of corporate image, extension fit, and other sources of extension appeal. Two case companies are explored qualitatively in the facility service and industrial consultancy industries, including 28 semi-structured interviews ...
Sonja Sarasvuo, Veronica Liljander
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Journal of Modelling in Management
Purpose Consumer perception of corporate brand equity has primarily focused on product brand dimensions, neglecting considerations at the firm analysis level. Assessing corporate brands requires different criteria relevant to the competitiveness of companies, such as their prominence, management and meeting society’s demands. In this sense, this study
Foxall, Gordon Robert +1 more
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Purpose Consumer perception of corporate brand equity has primarily focused on product brand dimensions, neglecting considerations at the firm analysis level. Assessing corporate brands requires different criteria relevant to the competitiveness of companies, such as their prominence, management and meeting society’s demands. In this sense, this study
Foxall, Gordon Robert +1 more
exaly +2 more sources
Corporate social performance as antecedent of consumer's brand perception
Journal of Brand Management, 2011The purpose of this article is to develop a model that closely examines the consequences of social and environmental corporate action. This is suggested by an increasing need for accomplishing an integrative view on business activities and social aims – the so-called corporate social responsibility – especially in the current environmentally turbulent ...
Frank Huber +3 more
openaire +1 more source
Corporate Branding through External Perception of Organizational Culture
Corporate Reputation Review, 2002This paper suggests that there may be a relationship between the external perceptions of organizational culture and corporate branding as measured by reputation. Using an instrument based on the Organizational Culture Profile, 179 industry professionals evaluated eight culture dimensions in six well known Silicon Valley firms (Apple Computer, Cisco ...
S J Kowalczyk, M J Pawlish
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Gaps Between the Internal and External Perceptions of the Corporate Brand
Corporate Reputation Review, 2002The corporate branding and reputation literatures both refer to the signi.cance of gaps between the employee and customer perceptions of the corporate brand. There is a generally held view that the two perspectives should be aligned. In particular there is a view that any gaps between the two should be reduced.
Chun, R. +1 more
exaly +2 more sources
Journal of Business Ethics, 2017
In order to be competitive in an era of ethical consumerism, brands are facing an ever-increasing pressure to integrate ethical values into their identities and to display their ethical commitment at a corporate level. Nevertheless, studies that relate business ethics to corporate brands are either theoretical or have predominantly been developed ...
Iglesias, Oriol +3 more
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In order to be competitive in an era of ethical consumerism, brands are facing an ever-increasing pressure to integrate ethical values into their identities and to display their ethical commitment at a corporate level. Nevertheless, studies that relate business ethics to corporate brands are either theoretical or have predominantly been developed ...
Iglesias, Oriol +3 more
openaire +1 more source
An assessment of strategic corporate philanthropy on perceptions of brand equity variables
Journal of Consumer Marketing, 2005PurposeThis study aims to develop a classification schema for strategic philanthropy as a framework for empirical investigation and managerial decision making. Additionally it aims to present experimental assessments of various types of philanthropy based on the classification schema.Design/methodology/approachThis study presents the results of two ...
exaly +2 more sources
The perceptions of supplier-buyer relations and its affect on the corporate brand
Journal of Brand Management, 2016The corporate brand is receiving increased attention as its wider relevance becomes more apparent in academic and practitioner circles. There are also multiple influences to the corporate brand, and one of these is the organisation–supplier relationship.
Flax, Jeremy +2 more
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Exploring origins of ethical company/brand perceptions — A consumer perspective of corporate ethics [PDF]
Journal of Business Research, 2010 Abstract This research provides a consumer perspective of corporate ethics. The study consists of twenty long interviews [McCracken, G., 1988. The long interview. Newbury Park, CA: Sage] with general consumers, and conceptualizes potential sources of consumer perceived ethicality (CPE) of a company/brand by investigating consumers' ethical ...
Katja H Brunk
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