Results 141 to 150 of about 47,148 (303)

International Product Differentiation through a Country Brand: An Economic Analysis of National Branding as a Marketing Strategy for Agricultural Products

Trade policy initiatives of developed country governments are in flux. Governments’ need for new trade policy measures has arisen partly because of constraints imposed on the use of export subsidies by the Agreement on Agriculture reached as part of the ...
Innes, Brian G., Hobbs, Jill E., Kerr, William A.   +2 more
core  

Analisis Pengaruh Brand Awareness, Brand Association, Country of Origin Image terhadap Brand Equity dengan Country Category Image sebagai Pemoderasi Hubungan antara Country of Origin dan Brand Equity (Studi pada pengguna Kosmetik merek Etude House dan Gadget merek Samsung) [PDF]

, 2017
Penelitian ini bertujuan untuk mengetahui pengaruh brand awareness, brand association, country of origin terhadap brand equity dengan country category image sebagai pemoderasi hubungan antara country of origin dengan brand equity.
Suci Aprilia, Suci, Aprilia
core  

Femtosecond‐Laser Mould Texturing Enables Tunable Biointerfaces in COC Microfluidics

Advanced Materials Interfaces, EarlyView.
Femtosecond‐laser texturing of injection‐mould inserts enables scalable engineering of biointerfaces in cyclic olefin copolymer microfluidics. Replicated micro‐ and nano‐topographies modulate surface roughness and wettability, leading to texture‐dependent protein adsorption and cell adhesion without chemical post‐processing.
Irene Varela‐Leniz, Nora Larreategi, Laura Gemini, Taieb Bakouche, Florent Husson, Leire Gartzia‐Rivero, Eider Bilbao Castellanos, Ane Miren Zaldua, José Luis Vilas‐Vilela, Leire Etxeberria   +9 more
wiley   +1 more source

2.0 Country Branding

Advances in Intelligent Systems Research, 2014
Mittil\303\244 T.S, Laur\303\251n H. L.M.   +1 more
openaire   +4 more sources

Developing a Functional Polyelectrolyte Hybrid Layer Scaffold Coating and Evaluation of Its Performance for Interaction With Neural Cells

Advanced Materials Interfaces, EarlyView.
Polyelectrolyte scaffold coatings modified with Cu and Fe3O4 nanoparticles regulate neural stem cell behavior in vitro. Increased Fe3O4 content enhances mitochondrial activity and neuronal differentiation, whereas higher Cu levels reduce cell viability.
Anna Grzeczkowicz, Agata Lipko, Angelika Kwiatkowska, Marcin Strawski, Monika Drabik, Ludomira H. Granicka   +5 more
wiley   +1 more source

Brand and Automaticity.

A presumption of most consumer research is that consumers endeavor to maximize the utility of their choices and are in complete control of their purchasing and consumption behavior.
Liu, J.
core  

From the Discovery of the Giant Magnetocaloric Effect to the Development of High‐Power‐Density Systems

Advanced Materials Technologies, EarlyView.
The article overviews past and current efforts on caloric materials and systems, highlighting the contributions of Ames National Laboratory to the field. Solid‐state caloric heat pumping is an innovative method that can be implemented in a wide range of cooling and heating applications.
Agata Czernuszewicz, Yaroslav Mudryk, Jun Cui, Lucas Griffith, Duane D. Johnson, Julie Slaughter   +5 more
wiley   +1 more source

End‐to‐End Sensing Systems for Breast Cancer: From Wearables for Early Detection to Lab‐Based Diagnosis Chips

Advanced Materials Technologies, EarlyView.
This review explores advances in wearable and lab‐on‐chip technologies for breast cancer detection. Covering tactile, thermal, ultrasound, microwave, electrical impedance tomography, electrochemical, microelectromechanical, and optical systems, it highlights innovations in flexible electronics, nanomaterials, and machine learning.
Neshika Wijewardhane, Lyn I. Jones, Richard M. Martin, Helen Winter, Faezeh Arab Hassani   +4 more
wiley   +1 more source

Brand equity, country of manufacture, country brand ambassadors: a contribution to the brand globalization debate

, 2019
Our study investigates the relationship between brand equity and country-of-manufacture (COM) related to brands globally recognised as being part of a specific country image (CI).
Guerini, Carolina, Cattaneo, Eleonora
core  

Additive Manufacturing of Patient‐Specific Intracranial Aneurysm Cell Culture Models

Advanced Materials Technologies, EarlyView.
Patient‐specific intracranial aneurysm models were fabricated using chocolate moulding, 3D printed water‐soluble cores, and direct resin 3D printing. Moulding PDMS around sacrificial cores made of chocolate or 3D printed water‐soluble resin yielded accurate, expandable, and endothelializable models that outperformed resin‐based approaches.
Chloe M. de Nys, Jaimee‐Lee Wood, James I. Novak, Danilo Carluccio, Craig D. Winter, Ashley R. Murphy, Mark C. Allenby   +6 more
wiley   +1 more source