Results 121 to 130 of about 717,128 (304)
How can Country-of-Origin image be leveraged to create global sporting goods brands?
, 2014 International audienceWhile much marketing research has focused on brand creation and management, less isknown about the creation of sport brands. This paper complements the stakeholder model of brandingand brand creation, which highlights the role of a ...
Benson-Rea, Maureen +2 more
core +3 more sources
Arthritis Care &Research, EarlyView.Objective The objective of this study was to estimate the minimal important change (MIC) and minimal clinically important difference (MCID) for pain and physical function in individuals with hip osteoarthritis (OA) following a physiotherapist‐guided exercise intervention.
Yareni Guerrero +8 more
wiley +1 more source
Foreign Brand Admiration Among Young Consumers in Indonesia
International Research Journal of Business Studies, 2020 This study extends the theoretical understanding of the positive and negative emotions of consumers towards foreign vs local brands by providing conceptualization and measurement of foreign brand admiration and passive brand hate towards local brands ...
Sulhaini Sulhaini +2 more
doaj
Trajectories of Physical Function in Canadian Children with Juvenile Idiopathic Arthritis
Arthritis Care &Research, Accepted Article.Objectives We describe trajectories of physical function in children newly diagnosed with juvenile idiopathic arthritis (JIA) and identify trajectories with persisting functional impairments and associated baseline characteristics. Methods We included patients enrolled in the Canadian Alliance of Pediatric Rheumatology Investigators (CAPRI) Registry ...
Clare Cunningham +14 more
wiley +1 more source
Arthritis Care &Research, EarlyView.Objective This research article aims to describe the prevalence, associations, and health‐related quality of life (HRQoL) impact of mucocutaneous features of systemic lupus erythematosus (SLE). Methods Data from the Asia‐Pacific Lupus Collaboration cohort were analyzed (2013–2021).
Amanda M. Saracino +42 more
wiley +1 more source
Creşterea competitivităţii unei destinaţii turistice prin brand şi branding. Studiu de caz: România
Revista Transilvană de Ştiinţe Administrative, 2012 The choice of a tourist destination is facilitated, among other things, by the brand. In many cases, the experience has shown that promoting tourism has helped building the brand of a country, region or city in order to provide an identity through the ...
Ruxandra Irina POPESCU
doaj
Reconsidering the measurement of country image - theory and practice [PDF]
The concept of country image has been under constant attention of academic research in marketing, however the focus has been aimed much more at investigating country of origin image than country image.
Barbara Jenes, László Áron Kóczy
core
Is perception reality? Evaluating the country-of-origin effect and its implications for new business ventures in Costa Rica [PDF]
, 2014 “As travelers, business leaders, employees, parents and consumers, we make decisions related to countries every day: how we describe our identity, where we choose to live, who and where we buy our products from, where we educate our children, where we ...
Somborn, Alexandra Michelle
core +1 more source
Measurement of a country brand : the country brand strength index
, 2017 This thesis applies the Country Brand Strength Index (CBSI) developed by Marc Fetscherin in 2010, in a 5-year period analysis to conduct a longitudinal study applying it to 31 countries. The CBSI proposed is an alternative measurement to existing subjective survey-based measurement indexes.
openaire +1 more source