Results 101 to 110 of about 47,148 (303)
Brand Management: A Scientific Art of Branding a Country
Shanlax International Journal of Commerce, 2019 In 21st century, the first criteria that defines the perception of a nation is its economic status. In order to uplift economic status, countries try to reap their USPs by marketing them and positioning them as a brand, for attracting market from across the globe.Even when a country does not consciously manage its name as a brand, people still have ...
openaire +2 more sources
Is Country branding a panacea or poison?
African Journal of Business Management, 2013 The momentum towards complete globalisation advocated by proponents of the benefits of one big business village as the answer to the suffering of third world countries, has now been slowed down by the uncertainty resultant from the hitherto unprecedented global meltdown. With the coughing of America, the whole world seems to be catapulting into one big
Mugobo, Virimai V., Ukpere, Wilfred I.
openaire +2 more sources
Developing a sustainable nation brand: a study of Sri Lanka
, 2013 This study examines the degree to which the Earth Lung Project, a carbon mitigation initiative in Sri Lanka has developed a coherent nation brand. Findings indicate that a shared sense of national identity amongst all stakeholder groups is critical in ...
Welton, R
core
Retractions in Rheumatology: Trends, Causes, and Implications for Research Integrity
Arthritis Care &Research, EarlyView.Objective We aimed to describe the trends and main reasons for study retraction in rheumatology literature. Methods We reviewed the Retraction Watch database to identify retracted articles in rheumatology. We recorded the main study characteristics, authors’ countries, reasons for retraction, time from publication to retraction, and trends over time ...
Anna Maria Vettori, Michele Iudici
wiley +1 more source
Foreign Brand Admiration Among Young Consumers in Indonesia
International Research Journal of Business Studies, 2020 This study extends the theoretical understanding of the positive and negative emotions of consumers towards foreign vs local brands by providing conceptualization and measurement of foreign brand admiration and passive brand hate towards local brands ...
Sulhaini Sulhaini +2 more
doaj
, 2014 Over the last 30 years, China has moved to establish itself as a global economic superpower. This has contributed to the Chinese luxury market becoming one of the largest emerging markets on the world stage in the last two decades. However, the market is
Li, Ning
core
Arthritis Care &Research, EarlyView.Objective Systemic lupus erythematosus (SLE) is a heterogenous inflammatory condition with widely varying global prevalence estimates. The frequency of SLE in the general population of Australia has been reported to be notably lower than contemporary estimates in countries such as the United States or United Kingdom, at 19 to 39 per 100,000 as opposed ...
Lucinda Roper +7 more
wiley +1 more source
Country Brand-Strength Index for G7 Countries and Turkey
Multidisciplinary Business Review, 2021 Even though, in the past, competition depended on the factors of production possessed, today it depends on the production of value-added goods, their export, and finally, branding of the country today.
Kübra Ulutaş
doaj
Country-of-Origin Effect in International Trade [PDF]
Due to the globalization tendency, the companies are faced with the situation of responding to identical or increasingly similar needs that evolve in the same direction on different markets.
Claudia PETRUSCA, Andreea APETREI
core
Arthritis Care &Research, EarlyView.Objective The objective of this study was to estimate the minimal important change (MIC) and minimal clinically important difference (MCID) for pain and physical function in individuals with hip osteoarthritis (OA) following a physiotherapist‐guided exercise intervention.
Yareni Guerrero +8 more
wiley +1 more source