The Strategic Analysis of Singapore`s Brand and Rebrand Campaigns [PDF]
Revista de Management Comparat International, 2011 “Uniquely Singapore” and “YourSingapore”! Brand and rebrand! 2004 and 2010! From the economic point of view Singapore has grown exponentially in the last half century.
Răzvan-Andrei CORBOŞ
doaj
Branding Romania: A PESTEL framework based on a comparative analysis of two country brand indexes [PDF]
Branding Romania is an oft-told story within national public debates. During the past years, the urgency of promoting a coherent Romanian brand to international audiences has been spurred by various factors.
Eliza Bivolaru +2 more
core
Low Incidence of Relapses After Vaccination in Anti‐Aquaporin‐4 Antibody‐Positive NMOSD
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Patients with neuromyelitis optica spectrum disorder (NMOSD) may experience increased signs and symptoms of their underlying disease when vaccinated against meningococcal disease before receiving complement component 5 inhibitor therapies. This retrospective analysis indicated an overall low relapse incidence (mean [range], 3.3% [0.7%–10.6 ...
Sean J. Pittock +4 more
wiley +1 more source
Southeast Asian Business ReviewIndonesia, with its rich cultural heritage and philosophy, has many traditional art patterns and techniques on fashion, especially Batik, which UNESCO declared a Masterpiece of the Oral and Intangible Heritage of Humanity in 2008.
Maria Mia Kristanti
doaj +1 more source
THE BRANDING POTENTIAL OF BUCHAREST. STRATEGY AND SUCCESS FACTORS [PDF]
Bucharest is still looking for its identity. Reported in the national brand – that is still in an incipient phase, it can play two roles: whether as ingredient for the country brand, the capital becoming an element included on the list of values promoted
Ruxandra Irina POPESCU
core
Country of Origin Dan Citra Merek: Upaya Meningkatkan Minat Beli Konsumen [PDF]
, 2017 . Nowadays, customer in Indonesia is very selective in selecting smartphone product, remember that many brands enters from several countries in the world. It cases the often changing of customer's buying interest for smartphone product.
Alamsyah, D. P. (Doni) +1 more
core +4 more sources
Sex Representation in US Stroke Clinical Trials: A Decade of Trends and Challenges
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective Stroke remains a major cause of disability and mortality in the US, with significant sex‐based disparities, and females remain underrepresented in stroke clinical trials. We aimed to examine sex representation in US‐based stroke clinical trials, identify trial characteristics associated with higher female enrollment (≥ 50%), and ...
Chaitali Dagli +5 more
wiley +1 more source
The Importance of Brand Liking and Brand Trust in Consumer Decision Making: Insights from Bulgarian and Hungarian Consumers During the Global Economic Crisis [PDF]
This paper presents the research findings of a global brand study conducted during the recent global economic crisis. The study sought to understand how four brand constructs (country-of-origin, brand familiarity, brand liking and brand trust) would ...
Al Rosenbloom +2 more
core
Peran Brand Image sebagai Mediator antara Country Of Origin terhadap Purchase Intention (Studi pada Produk Laptop Sony Vaio di Kota Denpasar) [PDF]
, 2015 Globalization and IT is becoming a center of attention of local and International community of marketers develop electronic products to attract consumers\u27 purchasing intentions.
Nata Arimbawa, Cokorda Agung +1 more
core
Country Brand-Strength Index for G7 Countries and Turkey
Multidisciplinary Business Review, 2021 Even though, in the past, competition depended on the factors of production possessed, today it depends on the production of value-added goods, their export, and finally, branding of the country today. Since the late 1990s, the brand value of countries has been an important concept that has been studied.
openaire +3 more sources