The country of distribution effect on the brand attitude change
Internext: Revista Eletrônica de Negócios Internacionais, 2014 This research investigates the country of distribution effect on the change of attitudes towards a brand. Country of distribution is defined as the results (positive or negative) obtained by a brand when it communicates to be distributed in a foreigner ...
José Mauro da Costa Hernandez +1 more
doaj +1 more source
Peran Brand Equity Dalam Memediasi Pengaruh Country of Origin Image Terhadap Repurchase Intention [PDF]
, 2017 The purpose of this study was to describe the influence of country of origin image to repurchase intention, the effect of country of origin image of the brand equity, brand equity influence on repurchase intention, and brand equity role in mediating the ...
Giantari, I. G. (I), Ulfah, Q. (Qolbina)
core
Investigating brand equity of third-party service providers [PDF]
, 2014 Purpose: This research applies theory and techniques from the services and marketing literature to a supply chain context consisting of a shipper or seller, a customer or buyer, and a third-party logistics service provider (3PL) to investigate corporate ...
Grant, David +3 more
core +1 more source
Aging and Cancer, EarlyView.This systematic review synthesizes prognostic models for survival and recurrence in resected non‐small cell lung cancer. While many models demonstrate moderate to good discrimination, few are externally validated and reporting quality is variable, limiting clinical applicability and highlighting the need for robust, transparent model development ...
Evangeline Samuel +4 more
wiley +1 more source
The effect of country-of-origin image on purchase intention: The mediating role of brand image and brand evaluation [PDF]
Management Science Letters, 2019 In today's competitive business environment, organizations are always seeking for valuable practices to build a strong brand and enhance purchase intention.
Nguyen Ngoc Hien +3 more
doaj
Life‐Threatening Bradycardia in Anti‐NMDA‐Receptor Encephalitis and a Novel Use for Permanent Pacing
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Background Pediatric anti‐NMDA receptor encephalitis (pNMDARE) is an autoantibody‐mediated disorder that can cause severe autonomic dysfunction, including symptomatic bradycardia and asystole. Dysautonomia can last for years, making it very challenging to manage.
Sarah Tucker +9 more
wiley +1 more source
Applying branding theory to political marketing : a pilot study : a thesis presented in partial fulfilment of the requirements for the degree of Master of Communications in Marketing Communication at Massey University, Palmerston North, New Zealand [PDF]
, 2018 Recent developments in the research field of political marketing highlights the growing importance and application of branding to politics. However, despite recent advancements in the research field of customer-based brand equity, the methods used to ...
Kooyman, Caitlin
core
Brand management in mergers and acquisitions: emerging market multinationals venturing into advanced economies [PDF]
, 2018 Purpose: This paper focuses on emerging market firms that internationalize into advanced economies by means of acquisitions. This paper aims to describe and discuss brand management in post-acquisition integration from a multi-level perspective and ...
Liu, Yipeng +3 more
core +2 more sources
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective People with epilepsy (PWE) may experience cognitive deficits but fail to undergo formal evaluation. This study compares cognitive status between PWE and healthy controls in the West African Republic of Guinea. Methods A cross‐sectional, case–control study was conducted in sequential recruitment phases (July 2024–July 2025) at Ignace ...
Maya L. Mastick +14 more
wiley +1 more source
The Brand Scandal Spillover Effect at the Country Level: Evidence From Event-Related Potentials
Frontiers in Neuroscience, 2020 The spillover effect of brand scandals commonly exists, and this effect will damage the image of the company, industry or even country in which the scandal occurred.
Bonai Fan +7 more
doaj +1 more source