Results 71 to 80 of about 47,148 (303)

ASPECTS REGARDING THE DIFICULT PROCESS OF BUILDING A ROMANIAN TOURISM BRAND [PDF]

Annals of the University of Oradea: Economic Science, 2010
The image we have about a country has a huge impact on how we view it as a tourist destination, a place to invest in, or a place to buy the brands we love from.
Bagaian Nicula Iulia Andrea, Sasu Dinu Vlad   +1 more
doaj  

Brand Personality Scale: is It Applicable for a Small Emerging Country?

Organizations and Markets in Emerging Economies, 2018
In Lithuania, a small emerging country, up to now the J.Aaker brand personality scale has been used without a proper validation. Previous researchers have made conclusions that the J.Aaker brand personality scale is both culture- and country-sensitive ...
Vytautas Dikcius, Eleonora Seimiene, Ramunas Casas   +2 more
doaj   +1 more source

Shaping a comprehensive government-supported country brand program

Entrepreneurship and Sustainability Issues, 2020
Country brand support programs are instruments of open protectionism, which results from unilateral sanctions by foreign countries or acts as a mechanism for direct government support of national producers, creating positive perception by customers ...
Victoria V. Perskaya, Bari G. Khairov, Nikolay S. Revenko, Saida M. Khairova   +3 more
doaj   +1 more source

International retail brand origin recognition

, 2010
Recent academic literature into consumer perceptions of Country of Origin (C-O-O) raises questions regarding the importance of this concept, indicating that few consumers have clear or accurate perceptions of products’ or brands’ C-O-O.
Moore, Marguerite, Moore, M, Doherty, A M, Carpenter, Jason, Alexander, Nicholas, Alexander, N S, Doherty, Anne Marie, Carpenter, J   +7 more
core  

SPG4 and Dementia: Expanding the Clinical Spectrum

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Hereditary spastic paraplegia (HSP) is a group of disorders characterized by progressive spasticity and lower limb weakness, with mutations in SPG4/SPAST being the most common cause. Detailed studies and clinical and molecular comparisons across different populations are missing.
Emanuele Panza, Arun Meyyazhagan, Eliseo Picchi, Gustavo Ribas, Ingrid Faber, Ryosuke Miyamoto, Preethi Basavaraju, Paolo Eusebi, Haripriya Kuchi Bhotla, Mario Stasi, Fabrizio Gaudiello, Francesco Patti, Filippo Maria Santorelli, Marcondes Cavalcante França Jr, José Luiz Pedroso, Orlando Graziani Povoas Barsottini, Hélio Afonso Ghizoni Teive, Peter Henry St George‐Hyslop, Toshitaka Kawarai, Antonio Orlacchio   +19 more
wiley   +1 more source

The Importance of Brand Liking and Brand Trust in Consumer Decision Making: Insights from Bulgarian and Hungarian Consumers During the Global Economic Crisis [PDF]

This paper presents the research findings of a global brand study conducted during the recent global economic crisis. The study sought to understand how four brand constructs (country-of-origin, brand familiarity, brand liking and brand trust) would ...
Al Rosenbloom, James E. Haefner, Zsuzsa Deli-Gray   +2 more
core  

Ofatumumab in Myelin Oligodendrocyte Glycoprotein Antibody–Associated Disease: A Comparison With Rituximab

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective To evaluate the efficacy and safety of ofatumumab in patients with myelin oligodendrocyte glycoprotein antibody–associated disease (MOGAD), and compare it with rituximab. Methods We conducted a single–center, observational study including 22 MOGAD patients treated with ofatumumab and 21 treated with rituximab.
Yuxin Fan, Lei Zhou, Jingzi ZhangBao, Hongmei Tan, Zhouzhou Wang, Chao Quan   +5 more
wiley   +1 more source

Romania trying to be an European brand [PDF]

Building a coherent country branding program at international level requires a strong coordination between the government, the business sector, the decision makers from educational and cultural sector, the civil society and, the mass media ...
Luminiţa NICOLESCU, Irina Alina POPESCU, Alina DRAGHICI, Cristian PAUN   +3 more
core  

Country-Brand Fit: The Effect of COO Stereotypes and Brand Positioning Consistency on Consumer Behavior: Evidence From EEG Theta-Band Oscillation. [PDF]

Front Neurosci, 2022
Wang A, Lyu D, Liu Y, Liu J, Gao L, Jin J.   +5 more
europepmc   +1 more source

Comparing the Brand Value of Countries: Ranking of the Best Countries and Croatia

Politička misao : časopis za politologiju
Branding in international relations is no longer an added value, but a necessity. Countries that are trying to become globally recognizable and that are constantly developing their brand understand this very well. There is no single answer to the question of how strong a country is as a brand. That’s why tourists, consumers, the media and the public in
Dejan Gluvačević, Božo Skoko, Katarina Miličević   +2 more
openaire   +1 more source