Results 281 to 290 of about 47,148 (303)

Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study

Management International Review, 2008
Adamantios Diamantopoulos
exaly  

Country image and consumer-based brand equity: relationships and implications for international marketing

Journal of International Business Studies, 2007
Ravi Pappu, Pascale G Quester, Ray W Cooksey   +2 more
exaly  

The effect of country of origin on brand equity: an empirical study on generic drugs

Journal of Product and Brand Management, 2011
Shamindra Nath Sanyal
exaly  

Asian Country Branding

2015
openaire   +1 more source

Country Brand Challenges?

2014
openaire   +1 more source

Nation Branding of Developing Countries

2013
This Master's thesis focuses on nation branding in developing countries. Nation branding is an emerging discipline that aims to build and improve a nation's image through the application of marketing techniques. The aim of the thesis is to contextualize the nation branding of developing countries within the broader framework of the theory and practice ...
openaire   +1 more source

Country-of-operation and brand images: evidence from the Chinese hotel industry

International Journal of Contemporary Hospitality Management, 2017
Seonjeong Lee, Haemoon Oh, Cathy H C Hsu   +2 more
exaly  

Country brands and identity

2011
openaire   +1 more source

Brand origin and country of production congruity: Evidence from the UK and China

Journal of Business Research, 2016
Teck-Yong Eng, Sena Özdemir, Grant Michelson   +2 more
exaly  

Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image

Journal of International Marketing, 2011
George Balabanis, Adamantios Diamantopoulos   +1 more
exaly