Results 291 to 300 of about 47,148 (303)

Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance

Journal of Business Research, 2013
Jin Kyun Lee, Byung-Kwan Lee, Wei-Na Lee   +2 more
exaly  

Guilty by stereotypic association: Country animosity and brand prejudice and discrimination

Marketing Letters, 2009
Cristel Antonia Russell, Dale W Russell
exaly  

Does image of country‐of‐origin matter to brand equity?

Journal of Product and Brand Management, 2007
exaly  

Consumers' product evaluations in emerging markets

International Marketing Review, 2007
Dwight Merunka
exaly  

The Effect of Country-Related Brand Associations and Product Attributes on Attitude toward Unfamiliar Foreign Brands: A Schema Congruity Perspective

Journal of International Consumer Marketing, 2011
Sérgio W Carvalho, Sridhar Samu, Subramanian Sivaramakrishnan   +2 more
exaly  

The Effects of Country-of-Brand and Brand Name on Product Evaluation and Consideration

Journal of International Consumer Marketing, 1999
exaly  

My Country Is Not a Brand

2019
openaire   +1 more source

Effects of partitioned country image in the context of brand image and familiarity

International Marketing Review, 1999
exaly  

The Application of Brand Personality to Country as a Brand: The Case of the US

Dec. 14-15, 2017 Kuala Lumpur (Malaysia), 2018
openaire   +1 more source

The Impact of Country Branding Strategies on a Country Image

2014
openaire   +1 more source