Results 291 to 300 of about 717,128 (304)

When countries become brands

2006
openaire   +1 more source

Guilty by stereotypic association: Country animosity and brand prejudice and discrimination

Marketing Letters, 2009
Cristel Antonia Russell
exaly  

Does image of country‐of‐origin matter to brand equity?

Journal of Product and Brand Management, 2007
exaly  

The Effect of Country-Related Brand Associations and Product Attributes on Attitude toward Unfamiliar Foreign Brands: A Schema Congruity Perspective

Journal of International Consumer Marketing, 2011
Sergio W Carvalho, Sridhar Samu, Subramanian Sivaramakrishnan   +2 more
exaly  

Country Branding Through the Arts

2019
Victoria Rodner, Chloe Preece, Yu-Chien Chang   +2 more
openaire   +1 more source

The Effects of Country-of-Brand and Brand Name on Product Evaluation and Consideration

Journal of International Consumer Marketing, 1999
exaly  

Effects of partitioned country image in the context of brand image and familiarity

International Marketing Review, 1999
exaly  

Country-of-origin image and consumer brand evaluation: a meta-analytic review

Journal of Product and Brand Management
Stephen Oduro
exaly  

Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance

Journal of Business Research, 2013
exaly  

What brands do for countries

2006
openaire   +1 more source