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A Theory of Marketing’s Contribution to Customers’ Perceived Value
Journal of Creating Value, 2022The way customers perceive value is fundamental to business survival and success and is central to marketing theory and practice. Perceived value as an overarching concept describes the contribution of marketing as a key driver in a firm’s success.
Shekhar Misra +2 more
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Customer perceived value in software industry
The Journal of High Technology Management Research, 2023This paper addresses customer perceived value in the context of high-technology industry, specifically in the software business. Customer perception of value is a complex phenomenon not only theoretically, but even more so in practice. We have chosen to examine this phenomenon in the specific context of the software business, as we believe that ...
Nina Helander, Pauliina Ulkuniemi
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Research of Customer Perceived Value on eStores
2010 International Conference on E-Business and E-Government, 2010Customer perceived value is the crucial basis for customers to choose which eStore to purchase goods. To enhance customer perceived value is an important approach for eStores to construct their competitive advantages. The factors influencing customer perceived value are often not quantified, however they can be prioritized by AHP Method so that eStores
Lingyu Ren, Ying Zhang
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On customer perceived value to supermarket
2011 International Conference on Product Innovation Management (ICPIM 2011), 2011Today, CPV is becoming a new source of competition advantage of corporation, and supermarket operators are aware of the advantage of customer loyalty on the basis of customer perception, which is the impetus to customer's new buying and successive patronage, ultimately leading to more business profits.
Feng Jun, Song Hui
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Customer‐perceived value in industrial contexts
Journal of Business & Industrial Marketing, 2000Although customer‐perceived value is discussed widely in the literature, few empirical studies have been conducted due to an absence of operational measures. Reports on the development of measures and tests two customer‐perceived value structures using data collected from industrial customers of the information technology industry.
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Customer perceived value in banking services
International Journal of Bank Marketing, 2006Purpose The purpose of this research is to analyse the dimensionality of the concept of perceived value in the banking sector, adapting the GLOVAL scale of measurement of perceived value to the banking services sector. Design/methodology/approach
Juan Carlos Fandos Roig +3 more
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Understanding Customer Perceived Mall Values
International Journal of Customer Relationship Marketing and Management, 2019Value-based business strategies are acquiring attention throughout the world. Retailing in India has distinct challenges. The diversity in its population largely affects its retail characteristics. Understanding customer perceived values and developing appropriate strategies is the only way to succeed.
Anil Kumar Kashyap, Ajay Kumar
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Customer-Perceived Value Heterogeneity
2014Despite the obvious importance of customer-perceived value to the study of marketing, researchers have thus far devoted surprisingly little attention to central questions concerning the nature of value (Holbrook 1994, p.22). Specifically, in business markets, where knowledge of value is considered both critical and fundamental, and can be thought of as
Jozée Lapierre, Vincent-Pierre Giroux
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The Impact of ISO 9000 on Customer Perceived Value
Question(s) de management, 2017Les grandes entreprises ont adopté le management de la qualité bien avant que son importance ne soit aussi soulignée pour les PME (Murphy, 2016). Aujourd’hui le management de la qualité est reconnu comme fondamental quelle que soit la taille de l’entreprise. Cette recherche propose d’explorer les liens entre la certification ISO et la valeur perçue par
Esther Sleilati, Benoît Aubert
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Customer-Perceived Value of Medical Tourism
2015The combination of medical treatment and tourism seems to be a promising and relatively new type of niche tourism. The globalization of health care has given rise to a new form of tourism that is commonly known as health tourism. Within the health tourism arena, medical tourism is among the fastest growing sectors.
Eunhee Sung, Wilson Ozuem
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