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The impact of brand heritage on customer perceived value
der markt, 2012In both marketing research and practice, the study of brands with a heritage as part of their corporate brand identity has gained growing interest. However, better knowledge of the conditions and drivers of brand heritage as well as its effects on customer value and consumer behavior is still needed.
Thomas Wuestefeld +3 more
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Customer Perceived Value—A Key in Marketing of Integrated Solutions
2017Value creation and value perception are essential concepts for a marketer—if you understand what kind of value should be created for the customer you have an edge over your competitors. The customer perceived value is not, however, an easy task to understand. It is especially complicated in case of integrated solutions, which are usually highly complex
Helander Nina +3 more
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Reconceptualizing customer perceived value: the value of time and place
Managing Service Quality: An International Journal, 2004Considering the empowered customer interacting with technology‐based self‐services, temporal and spatial access can be argued to influence service delivery. However, service management models have not considered the value of the service delivery at various locations and time frames not controlled by the service provider.
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Customer Perceived Values and Consumer Decisions
2014Building on findings from previous research on dimensions of Consumer Perceived Values (CPVs), an Integrated Consumer Perceived Value Model comprising utilitarian, hedonic, and social values is proposed to explain observed consumer decisions (viz. purchase or do not purchase), and to provide new frontiers for consumer behaviour research.
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Exploring customer perceived value in mobile phone services
International Journal of Mobile Communications, 2012The purpose of this study is to identify perceived values in mobile phone services, and further explore the relationships among perceived value, customer satisfaction, and customer loyalty. A mediated regression analysis was used and 218 savvy mobile phones users in Taiwan were investigated.
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Conceptualization and measurement of customer perceived value in banks
International Journal of Bank Marketing, 2015Purpose – The purpose of this paper is to develop a scale for measuring the construct perceived value, as evaluated by customers of retail banks. Design/methodology/approach – The procedures involved an analysis of the literature about
Eduardo Soares Parente +2 more
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A model of the influence of agricultural customer perceived value
International Journal of Computing Science and Mathematics, 2023Donghui Li +4 more
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Customer perceived value and corporate social responsibility
Strategic Direction, 2023Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
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The Relationships of Customer-Perceived Value, Satisfaction, Loyalty and Behavioral Intentions
Journal of Relationship Marketing, 2007The concept of Customer-Perceived Value (CPV) has become a matter of increasing concern in marketing literature. However, there are few empirical studies that attempt to examine the notion of it. Filling this gap, this study provides a conceptual as well as empirical investigation of CPV as a formative construct and also offers an insight regarding the
Gounaris, Spiros +2 more
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Customer Perceived Value of Frequent Flyer Programmes
2016This chapter aims to examine Chinese air passengers' perceived value of the Frequent Flyer Programme (FFP), and its impact on passenger loyalty. The study develops and tests a conceptual model of three dimensions of FFP value (economic, emotional, and social), and passenger loyalty toward FFP (programme loyalty) and the airline (brand loyalty) with a ...
Zhibin Lin +3 more
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