Results 251 to 260 of about 115,949 (305)

'Exosomes': The Hype, the Chasm, and Beyond. [PDF]

J Extracell Biol
Zarovni N, Glebov K.
europepmc   +1 more source

Impact of food, beverage, and alcohol brand marketing on consumptive behaviors and health in children and adults: A systematic review and meta-analysis. [PDF]

Obes Rev
Boyland E, Davies N, Wilton M, Jones A, Maden M, Curtis F, Evans R, Finlay A, McGale L, Cerny C, Pajda N, Rose AK.   +11 more
europepmc   +1 more source

Equity by design principles for digital health interventions. [PDF]

Int J Equity Health
Bitomsky L, Nißen M, Kowatsch T.
europepmc   +1 more source

How Does Gamification Improve Purchase Intention? Through the Lens of Perceived Brand Coolness and Time Poverty. [PDF]

Behav Sci (Basel)
Liao Y, Zhou F, Chen Y, Wu YJ.
europepmc   +1 more source

Aesthetic evaluation underpinning brand love relationship development: an activation likelihood estimation meta-analysis and multivariate analysis. [PDF]

Front Neurosci
Watanuki S.
europepmc   +1 more source

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Impact of Employee-Based Brand Equity on Customer-Based Brand Equity

2022
The chapter describes brand equity and its types. Moreover, it brings unique pieces of work representing the phenomenon of internal brand management (IBM) along with the impact of employee-based brand equity (EBBE) on customer-based brand equity (CBBE). There are mainly three types of brand equity: financial brand equity, CBBE, and EBBE. The author has
Muhammad Abrar, Ahmad Sohail Khan, Li Xiang   +2 more
openaire   +1 more source

Measuring customer‐based brand equity

Journal of Consumer Marketing, 1995
Brand equity is very important to marketers of consumer goods and services. Brand equity facilitates in the effectiveness of brand extensions and brand introductions. This is because consumers who trust and display loyalty toward a brand are willing to try to adopt brand extensions.
Walfried Lassar, Banwari Mittal, Arun Sharma   +2 more
openaire   +1 more source

Retail brand equity: un'analisi customer-based

Micro & Macro Marketing, 2018
Brand equity is considered as a crucial factor in the academic literature as well as in the professional practice. This paper aims at contributing to research on brand equity in retailing (RBE), examining the nature of the construct and of some of its antecedents, together with its mediating role in developing customer loyalty to the retailer.
Martinelli, E., De Canio, F.
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Customer-Based Brand Equity for Branded Apps: A Simple Research Framework

Journal of Marketing Communications, 2020
The purpose of this study is to understand how to build strong branded mobile applications, i.e. apps inherently displaying a brand identity.
Lara Stocchi, Gosia Ludwichowska, Rachel Fuller, Anna Gregoric   +3 more
openaire   +2 more sources