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Brand alliance and customer‐based brand‐equity effects
Psychology & Marketing, 2004AbstractThis research examines brand alliances, a specific marketing strategy designed to transfer the positive brand equity of two or more partner brands to the newly created joint brand. The study explores how customer‐based brand equity (that is, brand equity as seen from the customer's perspective) of partner brands affects consumer evaluations of ...
Judith H. Washburn +2 more
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Signaling effects of branded amenities on customer-based brand equity
Journal of Hospitality Marketing & Management, 2021Hotels often use branded amenities to upgrade products. However, given the importance, branded amenities are scarcely studied as a tool to manage hotel brands.
Eun Joo Kim +2 more
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Measuring Customer-Based Restaurant Brand Equity
Cornell Hotel and Restaurant Administration Quarterly, 2004Strong brand equity is significantly correlated with revenues for quick-service restaurants. In a study 394 respondents gauged the strength of seven quick service restaurant brands doing business in Seoul, Korea. The study tested four elements of brand equity, namely, brand awareness, brand image, brand loyalty, and perceived quality.
Woo Gon Kim, Hong-Bumm Kim
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Customer-based brand equity building
Journal of Vacation Marketing, 2016The marketing literature suggested that customers are adding incremental value to a product by its brand, conceptualizing this phenomenon in terms of brand equity. This article is a contribution to this area of study as it provides a new understanding of the process of brand equity building, when approached from the customer point of view.
Šerić, Maja +2 more
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Do professors have customer-based brand equity?
Journal of Marketing for Higher Education, 2014This research endeavors to understand whether certain professors have customer-based brand equity (CBBE) in the minds of students. Consequently, the purpose of this study is to conceptualize, develop, and empirically test a model of customer-based professor brand equity.
Ravi K. Jillapalli, Regina Jillapalli
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Re-conceptualizing customer-based destination brand equity
Journal of Destination Marketing & Management, 2019Abstract This study aims to develop a more comprehensive customer-based destination brand equity model, compared to those examined in previous studies. In line with the research purpose, the data obtained from 478 domestic and foreign tourists visiting Alanya in Turkey were used.
Bekir Bora Dedeoğlu +3 more
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Customer-based brand equity for a destination
Annals of Tourism Research, 2007Abstract The paper introduces the concept of customer-based brand equity and applies it to a destination. The theoretically proposed and empirically verified model complements previous research findings on a destination’s evaluation from the tourist’s perspective.
Maja Konecnik, William C. Gartner
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Customer-Based Brand Equity in the Maldives
Journal of Tourism Research & Hospitality, 2012Customer-Based Brand Equity in the Maldives Customer-based brand equity is one of the widely used concepts to measure and evaluate brand performance. The aim of this research was to adopt a widely used customer-based brand equity model in the context of the Maldives.
Anil Adam, Joseph Lema, Jerome Agrusa
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Customer-Based Brand Equity for Global Brands: A Multinational Approach
Journal of Euromarketing, 2009Focusing on the dimensions and measurement, this study is based on the concept of brand equity for global brands with empirical evidence from three economically and culturally dissimilar countries—USA, Turkey, and Russia. The brand equity for global brands can be measured under four basic dimensions: perceived quality, brand loyalty, brand associations,
Eda Atilgan +3 more
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Creating consumer-based brand equity for customers by brand experience
Journal of Islamic Marketing, 2019Purpose The purpose of this paper is to investigate the effect of brand experience on brand equity dimensions in the perspective of customers (including brand identification, physical quality, staff behavior quality, brand awareness, ideal self-congruence and life style-congruence) on brand satisfaction and loyalty in Iranian banking industry ...
Davood Feiz, Hadi Moradi
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