Results 21 to 30 of about 4,327,529 (241)

The Impact of Corporate Social Responsibility on Customer Citizenship Behavior: The Mediating Role of Customer-Company Identification and Moderating Role of Generation

open access: yesJournal of Sustainable Marketing, 2020
This study investigates the impact of corporate social responsibility (CSR) on customer citizenship behavior in the hospitality industry. Further, it explores the mediation effect of customer-company identification and the moderating role of generation ...
Fatima Alhouz
doaj   +1 more source

Customer value creation really works? The mediating role of customer self-determination and role stress [PDF]

open access: yes, 2014
This article examines the mechanisms by which customer value creation in-role behavior and customer value creation extra-role behavior influence customer well-being.
Gong, Taeshik   +2 more
core   +3 more sources

THE RELATIONSHIP BETWEEN KNOWLEDGE, BRAND IMAGE AND CUSTOMER BEHAVIOR OF CUSTOMERS DECISION IN CHOOSING SAVINGS PRODUCTS

open access: yesEl Dinar, 2021
This study aims to determine the effect of knowledge, brand image and customer behavior on customer decision in choosing savings products. Some of previous studies stated that variables which influence customer decisions are knowledge, brand image and ...
Zulfi Amalia Putra, Rini Safitri
doaj   +1 more source

The Effect of Customer Value Co Creation Behavior and Brand Preference on Repurchase Intention [PDF]

open access: yesکاوش‌های مدیریت بازرگانی, 2021
Today, businesses have particular attention to customer participation and their responsibility towards firms in order to increase their profits and market share.
Mostafa Ebrahimpour Azbari,   +2 more
doaj   +1 more source

How customer satisfaction changes behavior: A case study of banking industry [PDF]

open access: yesManagement Science Letters, 2013
An increase on competition industry from one side and the need for customer retention on the other side in banking industry create necessary motivation to learn more about customer behavior.
Hossein Vazifedoost   +2 more
doaj   +1 more source

Determining Value Co-Creation Behaviour toward Customer Loyalty and Customer Retention on the SRC’s Business Platformorm

open access: yesMatrik, 2023
Customer retention is the maintenance of long-term customer-company relationships through customer satisfaction thereby creating loyalty. Value co-creation is proven to have a significant role in creating customer loyalty, so that customer loyalty ...
Muhammad Baehaqi   +2 more
doaj   +1 more source

The Nexus between Corporate Philanthropy and Customer Citizenship Behavior: The Role of Corporate Reputation and Customer Socialization

open access: yesJournal of Sustainable Marketing, 2020
Corporate philanthropy is one of the most debated topics among scholars for socially responsible firms. This study examines the impact of corporate philanthropy on customer citizenship behavior.
Linart Janbout
doaj   +1 more source

Modeling Relationships between Salesperson Emotional Intelligence and Customer Loyalty through Mediation of Salesperson Performance and Customer Value Co-Creation Behavior [PDF]

open access: yesمطالعات منابع انسانی, 2020
Background & Purpose: The ability to interact with customers effectively requires the identification of mental states and persuasion skill that can improve sales performance.
Naser Asgari   +3 more
doaj   +1 more source

A study on impact of workplace spirituality on customer–oriented organizational citizenship behavior by considering the role of spiritual intelligence: A case study of an insurance company [PDF]

open access: yesManagement Science Letters, 2013
Present study investigates the effect of workplace spirituality on customer–oriented organizational citizenship behavior by considering the role of spiritual intelligence.
Jaber Moghaddampour   +1 more
doaj   +1 more source

Engaging the customers through social mobile application experience

open access: yesBusiness Review, 2022
This paper aims to investigate the customer experience and postpurchase behavior in the mobile application environment. This study is experimental with a quantitative approach.
Nida Zaheer , Muhammad Rizwan
doaj   +1 more source

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