Results 31 to 40 of about 4,327,529 (241)

The impact of value co-creation behavior on customers’ experiences with and loyalty to P2P accommodations

open access: yesFrontiers in Psychology, 2022
This study explores the impact of customers’ value co-creation behavior on their experiences with and loyalty to P2P accommodations. We propose a theoretical model integrating two lines of tourism research: customer value co-creation and customer ...
Jing Lyu, Keyan Cao, Shan Yang
doaj   +1 more source

Stimulating Customer Citizenship Behavior With Service Climate: The Mediating Role of Customer Psychological Empowerment

open access: yesSAGE Open, 2021
This study expanded the research on service climate to the perspective of customers in the hospitality context and explicated the influence mechanism of service climate on customer citizenship behavior.
Hailian Qiu, Ning Wang, Minglong Li
doaj   +1 more source

Systematic Literature Review on Customer Switching Behaviour from Marketing and Data Science Perspectives

open access: yesAMAR (Andalas Management Review), 2021
This paper systematically examines the literature review in the field of customer switching behavior. Based on the literature review, it can be concluded that customer switching behavior is a topic that has been widely researched, with a focus on ...
Ares Albirru Amsal   +2 more
doaj   +1 more source

The mediating role of customer participation in the relationship between customer attitude and customer citizenship behavior of online shopping customers [PDF]

open access: yesالمجلة العلمية للدراسات والبحوث المالية والتجارية, 2023
This research aimed to explore the mediating role of customer participation in the relation between customer attitude (CA) and customer citizenship behavior (CCB) of online shopping customers in Egypt.
Manal Mohamed Ahmed EL Mekebbaty
doaj   +1 more source

Customer–Company Identification as the Enabler of Customer Voice Behavior: How Does It Happen?

open access: yesFrontiers in Psychology, 2020
In this study, we define customer voice behavior as a consumer’s extra-role communicative behavior of offering suggestions or opinions to enterprises.
Yang Ran, Hao Zhou
doaj   +1 more source

The relationship between customer value co-creation behavior, satisfaction and loyalty in healthcare industry

open access: yesTạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2021
The study aims to investigate the relationship between customer value co-creation behavior, satisfaction and loyalty in healthcare industry. Value co-creation behavior is defined customer participation behavior, which refers ...
Nguyễn Ngọc Duy Phương   +4 more
doaj   +1 more source

A Study of Customer Orientation and Customer Commitment in the Food Sector of Pakistan

open access: yesThe Lahore Journal of Business, 2020
This study examines the relationship of a firm’s customer orientations, salesperson customer-oriented behavior and customer intimacy with customer commitment.
Muhammad Ahmad, Mirza Ashfaq Ahmed
doaj  

Value acquisition, value co-creation: The impact of perceived organic grocerant value on customer engagement behavior through brand trust

open access: yesFrontiers in Psychology, 2022
Affected by COVID-19, there is a growing trend toward healthy lifestyles and organic food consumption. The literature on organic foods focuses on the factors that influence buying behavior.
Weiping Yu   +3 more
doaj   +1 more source

Antecedents of tour guide's innovation behavior

open access: yesTạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2020
Service innovation behaviors have generally been investigated from the company’s and employee’s perspectives, but the role of customer participation in service innovation has received little attention.
Võ Thị Ngọc Liên   +1 more
doaj  

The Influence of Customer Value Co-Creation Behavior on Customer Value (Survey of Ruangguru Application Customers in Indonesia)

open access: yesWacana: Jurnal Sosial dan Humaniora, 2023
This research aims to determine and explain the effect of customer value co-creation behavior on customer value. This research is explanatory research using a quantitative approach.
Mustika Ekawati   +2 more
doaj   +1 more source

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