Results 211 to 218 of about 3,581 (218)

Examining customer engagement and brand loyalty in retail banking

International Journal of Retail and Distribution Management, 2018
Robert Hinson
exaly  

Customer Engagement: A Framework for Assessing Customer-Brand Relationships: The Case of the Restaurant Industry

Journal of Hospitality Marketing and Management, 2009
Jana Bowden
exaly  

Customer engagement in a Facebook brand community

Management Research Review, 2012
Veronica Liljander
exaly  

Examining the effects of brand love and brand image on customer engagement: An empirical study of fashion apparel brands

Journal of Global Fashion Marketing, 2016
Zilur Rahman, Jamid Islam
exaly  

The influence of brand experience and service quality on customer engagement

Journal of Retailing and Consumer Services, 2019
Sandra Maria Correia Loureiro, Xuequn Wang, Catherine Prentice   +2 more
exaly  

The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm

Telematics and Informatics, 2017
Zilur Rahman, Jamid Islam
exaly  

Linking Customer Engagement to Trust and Word-of-Mouth on Facebook Brand Communities: An Empirical Study

Journal of Internet Commerce, 2016
Zilur Rahman, Jamid Islam
exaly  

Influences of customer participation and customer brand engagement on brand loyalty

Journal of Consumer Marketing, 2016
exaly