Results 201 to 210 of about 3,581 (218)

Building Customer-Brand Relationships through Customer Brand Engagement

Journal of Promotion Management, 2020
Vikas Kumar
exaly  

Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app

Marketing Intelligence and Planning, 2023
Linda D Hollebeek
exaly  

Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty

Journal of Business Research, 2023
Saleh Bazi, Raffaele Filieri
exaly  

An integrated model of customer-brand engagement: Drivers and consequences

Journal of Brand Management, 2016
Cassandra France, Bill Merrilees, Miller Dale   +2 more
exaly  

The role of customer brand engagement and brand experience in online banking

International Journal of Bank Marketing, 2016
Imran Khan, Zilur Rahman, Mobin Fatma
exaly  

Customer brand engagement behavior in online brand communities

Journal of Services Marketing, 2018
Taeshik Gong
exaly  

Antecedents and an Outcome of Customer Engagement With Hotel Brand Community on Facebook

Journal of Hospitality and Tourism Research, 2020
Hyung-Min Choi, Reham Touni, Woo Gon Kim   +2 more
exaly  

Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory

European Journal of Marketing, 2021
exaly  

Examining customer engagement and brand intimacy in social media context

Journal of Retailing and Consumer Services, 2020
Tien Wang
exaly  

Antecedents and consequences of customer brand engagement in integrated resorts

International Journal of Hospitality Management, 2018
Jiseon Ahn, Ki-Joon Back
exaly