Combining predictive accuracy and interpretability: a data-driven approach to telecom churn analysis. [PDF]
Hooda P +4 more
europepmc +1 more source
Elaborating the Motivations and Attitudes Driving Interest in Voluntary Biodiversity Credits
ABSTRACT Global biodiversity loss has prompted the search for new sources of conservation finance, such as voluntary biodiversity credits (VBCs). However, despite optimistic market projections, current uptake of VBCs is limited. Adopting an interpretive approach, we analyse 21 semistructured interviews with early market actors (buyers, sellers ...
Gamze Yakar‐Pritchard +5 more
wiley +1 more source
The impact of influencer marketing in the tourism industry: A digital marketing perspective. [PDF]
Babu MA +4 more
europepmc +1 more source
ABSTRACT This article contributes to sustainability research by investigating the complex, geopolitically induced challenges faced by industrial supply chains under international sanctions. Using Iran's steel industry as a case, it examines sustainability barriers through the lens of stakeholder theory. A mixed methods approach was employed.
Seyed Hamed Moosavirad +2 more
wiley +1 more source
Technology Empowers Emotions: How AR Technology Triggers Consumers' Purchase and Spread Behavior Towards Intangible Cultural Heritage Brands. [PDF]
Sheng Y, Zhao J, Jung E.
europepmc +1 more source
The Influence of Corporate Sustainability Rating Methodology on Disclosure Behavior
ABSTRACT The rise of environmental, social, and governance (ESG) investing has illuminated long‐standing concerns over the ability for sustainability rating schemes to accurately convey sustainability‐related performance of firms. This study theorizes and empirically examines how a detailed and transparent rating methodology influences what information
Patrick J. Callery
wiley +1 more source
Digital Footprint and Its Impact on Improving Customer Experience: An Exploratory Study of a Sample of Internet Companies in Nineveh Governorate. [PDF]
Al-Jubory ASSA +2 more
europepmc +1 more source
ABSTRACT We examine the effects of big data analytics (BDA) and artificial intelligence (AI) on corporate sustainability performance, specifically investigating the influence of regulatory pressure and top management support. Utilizing hierarchical regression analysis on questionnaire data from 220 Chinese manufacturing firms, we find that both BDA and
Mandella Osei‐Assibey Bonsu +2 more
wiley +1 more source
Joint optimization of dynamic pricing and personalized recommendation for telecommunications value added services via multi agent reinforcement learning. [PDF]
Zou Z +5 more
europepmc +1 more source
Chain‐Level Business Model Patterns for the Green Logistics Transition
ABSTRACT Sustainability transitions in freight transport increasingly depend on coordinated changes across entire logistics networks, not just within individual firms. This study investigates how business‐model change unfolds across a multimodal European logistics chain engaged in reducing transport‐related emissions.
Marikka Heikkilä
wiley +1 more source

