Impact of Social Interaction on Customer Engagement in China’s Social Commerce—A Moderated Chain Mediation Model [PDF]
Behavioral Sciences, 2023 With the emergence of social commerce, customer engagement is increasingly considered as an important influencing factor for enterprises to maintain a competitive advantage.
Xuexin Li, Ligang Tian, Shulin Wang
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Effect of e-service quality on customer engagement behavior in community e-commerce [PDF]
Frontiers in Psychology, 2022 Customer engagement behavior is a critical success factor for community e-commerce. While many community e-commerce websites are currently improving service quality to enhance customer engagement behavior, little is known about how such e-services affect
Wenfang Fan, Bingjia Shao, Xiaohua Dong
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Research on the Impact of Intercustomer Social Support on Customer Engagement Behaviors in Virtual Brand Communities [PDF]
Behavioral Sciences, 2022 Customer engagement behavior is a key factor in promoting the sustainable growth of virtual brand communities. Despite the extensive research on the antecedents of customer engagement behaviors, the influence of intercustomer social support remains a ...
Xuexin Li, Congcong Yang, Shulin Wang
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The influence of customer trust and artificial intelligence on customer engagement and loyalty – The case of the home-sharing industry [PDF]
Frontiers in Psychology, 2022 Trust is an essential factor in online and offline transactions. However, the role of customer trust has received limited attention in the home-sharing economy. Drawing on the revised stimulus organism response model and trust transfer theory, this paper
Ying Chen +5 more
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How to Catch Customers’ Attention? A Study on the Effectiveness of Brand Social Media Strategies in Digital Customer Engagement [PDF]
Frontiers in Psychology, 2021 Enterprises often post branded content on social media and adopt a proactive response approach to improve digital customer engagement to gain a competitive advantage.
Yuying Liu +3 more
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Value acquisition, value co-creation: The impact of perceived organic grocerant value on customer engagement behavior through brand trust [PDF]
Frontiers in Psychology, 2022 Affected by COVID-19, there is a growing trend toward healthy lifestyles and organic food consumption. The literature on organic foods focuses on the factors that influence buying behavior.
Weiping Yu +3 more
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Effect of Social Media Marketing on Customer Engagement and its Impact on Brand Loyalty in Caring Colours Cosmetics, Martha Tilaar [PDF]
Binus Business Review, 2016 The purpose of this research was to determine the influence of social media marketing against customer engagement and its impact on brand loyalty. Methods applied is a quantitative method by distributing questionnaire to 100 customers.
Brian Garda Muchardie +2 more
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Regulation, customer protection and customer engagement
, 2011 The UK utility regulation framework developed in the 1980s was intended to improve on the restrictive, inefficient and burdensome regulatory approach in the US. But the UK regulatory process has itself now become increasingly burdensome.
Littlechild, S.
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Customer value is reviewed in terms of customer relationship learning and customer engagement: Evidence from banking industry [PDF]
Accounting, 2021 This study is to examine the effects of service quality, customer relationship learning, product quality, and customer engagement on increasing customer value. The researchers propose a model, and plan to show the concept of customer engagement variables
Panjaitan, Feliks Anggia B.K. +1 more
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, 2020 This chapter focused on exploring the engagement in which consumers interact with each other while conducting online shopping activities, such as discovering products, sharing product information, and/or collaboratively making shopping decisions. At the core of the product/service offering, successful shopping models will be able to meet the needs of ...
Jones, Peter, Comfort, Daphne
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