Dataset for cognition processes, motivations, spatial presence experience, and customer engagement in retail mobile apps. [PDF]
Data Brief, 2022 Le ANH, Ho HX, Nguyen DP, Cheng JMS.
europepmc +1 more source
Manajemen BisnisIncreasingly intense business competition requires companies to build strong relationships with customers through brand engagement and customer experience. Brand trust plays a crucial role in shaping customer loyalty.
Putri Tesalonika, YB Andre Marvianta
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Journal of Applied Polymer Science, EarlyView.This review highlights the synthesis of chitosan nanoparticles from natural sources, the thorough characterization of them, and use of microscopic and spectroscopic methods. It emphasizes that it has some indispensable properties such as being non‐toxic, antimicrobial, and capable of controlled drug release.
Mariam Sohail Mansoor +6 more
wiley +1 more source
Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence. [PDF]
Front Psychol, 2022 Brengman M, Willems K, De Gauquier L.
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Production of 3D printed biomodels of the canine brain for veterinary neuroanatomy teaching
Anatomical Sciences Education, EarlyView.Abstract Teaching neuroanatomy presents multiple challenges to both students and teachers, as it is a subject with highly dense content that commonly causes the development of aversion by students, a phenomenon referred to as “neurophobia,” which has been documented in human and veterinary medicine students.
João Victor Barbosa Tenório Fireman +1 more
wiley +1 more source
The psychology of online shopping success: Insights on social media analytics and customer feedback
Acta PsychologicaSocial media analytics (SMA) practices are playing a vital role in improving online store performance by creating insights about customer preferences, trends, and behaviors.
Khalid Mehmood +4 more
doaj +1 more source
Journal of the Association for Information Science and Technology, EarlyView.Abstract Context‐centric proactive information delivery (PID) is a relatively underexplored domain within recommender systems (RS) aimed at enhancing Knowledge Workers' productivity by proactively providing relevant information during digital tasks.
Mahta Bakhshizadeh +4 more
wiley +1 more source
Addressing the ghost in the machine or “Is engagement a sustainable intermediate variable between the website drivers of consumer experience and consumers’ attitudinal and behavioural outputs?” [PDF]
, 2007 Background and Purpose: In response to the cost transparency of the internet which has facilitated consumer switching behaviour, marketing practitioners have used the umbrella term of engagement to describe the experiential response to mechanisms by ...
Mollen, Anne
core
The Impact of Hotel Customer Engagement and Service Evaluation on Customer Behavior Intention: The Mediating Effect of Brand Trust. [PDF]
Front Psychol, 2022 Chen X, Wang Y, Lyu X, Zhang J.
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Customer experience and engagement
RAE: Revista de Administração de Empresas, 2020 Realizado na Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV EAESP) em 25 e 26 de outubro de 2018, o 11º Congresso Latino-Americano de Varejo (CLAV) teve a proposta de conectar a fronteira da literatura acadêmica com questões relevantes para a prática no varejo, apresentando o tema “Engaging and interactive shopper ...
Botelho, Delane +1 more
openaire +2 more sources