APMBA (Asia Pacific Management and Business Application), 2015 Scholars and practitioners agree that organisations cannot rely on transactional marketing since customers demand more personalized goods and services.
Raditha Hapsari +2 more
doaj +1 more source
How sustainable marketing influences the customer engagement and sustainable purchase intention? The moderating role of corporate social responsibility. [PDF]
Front Psychol, 2023 Gong Y, Xiao J, Tang X, Li J.
europepmc +1 more source
Engaging Consumers Through Branded Smartphone Applications: A Study of Self-Congruenvy and Customer Brand Engagement [PDF]
, 2013 Recent development in mobile technology provides marketers with the opportunity to further connect with customers. The aim of this research is to examine the influence of brand-self fit on customer brand engagement, thus provide a better understanding of
Carrillat, F, Rao-Hill, S, Thomson, A
core
Stakeholder Perspectives on Therapeutic and Safe Building Design in Residential Care
Australian Journal of Social Issues, EarlyView.ABSTRACT Residential care is a form of out‐of‐home care that plays a critical role in supporting vulnerable young people in Australia. However, there is an evidence gap regarding the built environment in this context. This research aimed to explore the perspectives of key stakeholders in residential care in Victoria, Australia, regarding design that ...
Carmen Schroder +3 more
wiley +1 more source
International Journal of Business, Economics, and Social DevelopmentIn the era of increasingly competitive e-commerce competition, customer loyalty is one of the main keys in maintaining business continuity. The phenomenon of low e-commerce user loyalty, as seen in a survey that shows 42% of users switch platforms for ...
Nurwakhid Adisaputra +3 more
doaj +1 more source
Customer Engagement Around Cultural and Creative Products: The Role of Social Identity. [PDF]
Front Psychol, 2022 Zhang Z, Li W.
europepmc +1 more source
Corporate social responsibility, corporate reputation and employee engagement [PDF]
Corporate social responsibility (CSR) has been outlined as voluntarily additional legal duties of organization to serve environment and community. This voluntarily actions of corporate help them to develop reputation which can shape favorable attitude of
Ali, Imran, Ali, Jawaria Fatima
core +1 more source
Barriers and Enablers for Effective Support Coordination in the National Disability Insurance Scheme
Australian Journal of Social Issues, EarlyView.ABSTRACT Support coordinators act as intermediaries between the National Disability Insurance Scheme (NDIS) and participants, facilitating access to funded supports. To optimise outcomes, they must navigate NDIS complexities, identify services that meet individual needs and engage with diverse stakeholders.
Sharyn McDonald +3 more
wiley +1 more source
Online Customer Experience Leads to Loyalty via Customer Engagement: Moderating Role of Value Co-creation. [PDF]
Front Psychol, 2022 Ahmad F +9 more
europepmc +1 more source