Journal of Management Small and Medium Enterprises (SME's)This study aims to analyze the effect of TikTok's U&G dimension on purchase intention through customer engagement as the intervening variable. The research method used was a survey with a sample of 343 respondents.
Siti Norazizah, Susi Evanita
doaj +1 more source
The Impact of Hotel Customer Engagement and Service Evaluation on Customer Behavior Intention: The Mediating Effect of Brand Trust. [PDF]
Front Psychol, 2022 Chen X, Wang Y, Lyu X, Zhang J.
europepmc +1 more source
Retaining the authentic self in the workplace: Authenticity and work engagement in the mass-service industries [PDF]
, 2015 Striving to uphold consistency in service, an authentic approach to customers is usually considered detrimental. Focussing on customer-service workers within the mass-service industry, such as fast-food and supermarket workers, this research explores the
Cable, Donald +2 more
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Work engagement and perceived customer value, the mediating role of meaningfulness through work
, 2021 Marita Heyns +2 more
openalex +2 more sources
Customer Engagement and Customer Relationship Management Capabilities’ Effects on Innovation Performance and Customer Distrust’s Moderating Role [PDF]
, 2023 Rima H. Binsaeed +5 more
openalex +1 more source
Empowering customer engagement by informative billing: a European approach [PDF]
, 2015 Programmes aimed at improving end-use energy efficiency are a keystone in the market strategies of leading distribution system operators (DSOs) and energy retail companies and are increasing in application, soon expected to become a mainstream practice ...
Cipriano, Jordi +3 more
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Anatomical Sciences Education, EarlyView.Abstract According to Nietzsche, “In every real [adult], a child is hidden that wants to play.” In everyday life, playfulness and competition can make routine or dull tasks more engaging and can offer educators opportunities to engage a learner in a more entertaining or interactive manner.
Judi Laprade
wiley +1 more source
Frontiers in CommunicationThis study examines the relationship between gamification in m-commerce and customer switching behavior, with customer engagement as a mediator and switching costs as a moderator.
Eko Yuliawan +3 more
doaj +1 more source
Effect of Brand Experience on Customer Engagement Through Quality Services of Online Sellers to Students in Bekasi. [PDF]
Front Psychol, 2021 Merdiaty N, Aldrin N.
europepmc +1 more source
Influence of the pride of belonging and other variables in the modelling of repurchase behavior. An application for the higher education context [PDF]
, 2017 El presente trabajo en curso incluye una revisión de la presencia de la variable repetición de compra y del constructo lealtad dentro de la literatura e investigación académica en el contexto de la educación superior, como industria de servicio.
Matarranz, José Luis +1 more
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