Results 131 to 140 of about 30,210 (303)
Management Analysis JournalThis research is aimed for analyzing the influence of reward element, challenge element, and customer engagement toward customer stickiness. However, gamification in marketing is becoming increasingly popular and has successfully captured customer ...
Lista Ayu Ningtyas, Ferry Tema Atmaja
doaj +1 more source
Journal of the Association for Information Science and Technology, EarlyView.Abstract Caste—an ascriptive social hierarchy in South Asia and its diaspora—is a globalized phenomenon. Recent caste‐based discrimination, particularly in technology companies and anti‐caste efforts to address it, has compelled academia, policy, and the technology industry to better understand contemporary mechanics of caste.
Nayana Kirasur, Britt Paris
wiley +1 more source
Social media and brand engagement in the age of the customer [PDF]
, 2015 Social media environment has tremendously changed the landscape of marketing communication.Thanks to the development of Internet that creates marketers’ opportunity to tap the potential customer–Generation C and build a meaningful brand engagement with ...
Omar, Azizah +2 more
core
Journal of Management Small and Medium Enterprises (SME's)This study aims to analyze the effect of TikTok's U&G dimension on purchase intention through customer engagement as the intervening variable. The research method used was a survey with a sample of 343 respondents.
Siti Norazizah, Susi Evanita
doaj +1 more source
Autism Research, EarlyView.ABSTRACT The increasing prevalence of autism has led to considerable system challenges as specialist‐driven approaches have struggled to keep pace. Recent research has challenged status quo models by demonstrating that community‐based pediatric clinicians can accurately diagnose autism in young children. This research provides an opportunity to further
Melanie Penner, Rebecca McNally Keehn
wiley +1 more source
ChatGPT and its role in revolutionizing digital marketing and enhancing customer engagement
In the digital era, businesses strive to harness various advancements in the tech field to attain heightened levels of customer engagement and ensure the effectiveness of their marketing strategies.
Amin, Mohamed El Said +1 more
core +1 more source
The Effect of Consumer Innovation, Service Innovation and Customer Brand Identification on Customer Participation Behaviors and Customer Citizenship Behaviors [PDF]
In recent years, marketing research has shifted from viewing customers as passive buyers to recognizing them as active participants in value creation, making the study of customer behaviors in this process increasingly important.
Fateme Ramezanirad,Ebrahim Zarepour Nasirabadi
core +1 more source
Effect of Brand Experience on Customer Engagement Through Quality Services of Online Sellers to Students in Bekasi. [PDF]
Front Psychol, 2021 Merdiaty N, Aldrin N.
europepmc +1 more source
A sustainable business ecosystem: a case study demonstrating biochar's potential
Biofuels, Bioproducts and Biorefining, EarlyView.Abstract The need for renewable, climate‐friendly resources has become urgent as legislators worldwide have sought to find ways to cut emissions while ensuring resource security for consumers. The use of biochar could help to achieve these goals. This study examines the current state of commercial biochar production and the maturity of the related ...
Kivijakola Juuso +4 more
wiley +1 more source
Customer engagement design during the COVID 19 pandemic, mutual trust and intelligent automation: a conceptual perspective. [PDF]
J Innov Entrep, 2022 Alfalih AA.
europepmc +1 more source