Results 131 to 140 of about 2,011,135 (294)

Toward a theory of customer engagement marketing

open access: yes, 2016
TOWARD A THEORY OF CUSTOMER ENGAGEMENT MARKETING Toward a theory of customer engagement marketing (-
Carlson, Brad   +3 more
core   +1 more source

THE INFLUENCE OF TIKTOK’S USES AND GRATIFICATION DIMENSION ON PURCHASE INTENTION FOR SOMETHINC SKINCARE PRODUCTS IN INDONESIA THROUGH CUSTOMER ENGAGEMENT AS AN INTERVENING VARIABLE

open access: yesJournal of Management Small and Medium Enterprises (SME's)
This study aims to analyze the effect of TikTok's U&G dimension on purchase intention through customer engagement as the intervening variable. The research method used was a survey with a sample of 343 respondents.
Siti Norazizah, Susi Evanita
doaj   +1 more source

Identifying the Service Requirements for Primary Sexual Assault Medical Care and Forensic Evidence Collection in a Remote First Nations Community

open access: yesAustralian Journal of Social Issues, EarlyView.
ABSTRACT First Nations female sexual assault survivors in remote Northern Territory (NT) face significant barriers accessing place‐based medical care and forensic evidence collection, subsequently requiring evacuation to specialist services. Using decolonising Participatory Action Research methods, this study identified the workforce, training, and ...
Theresa Clasquin   +7 more
wiley   +1 more source

PENGARUH E-SERVICE QUALITY DAN CUSTOMER ENGAGEMENT TERHADAP CUSTOMER SATISFACTION YANG DIMEDIASI OLEH CUSTOMER TRUST

open access: yes, 2022
ABSTRAKAbstrak Karya Akhir diserahkan kepada Panitia Komisi Ujian untuk mendapatkan Gelar Magister Manajemen pada Fakultas Ekonomi dan Bisnis Universitas Syiah Kuala.PENGARUH E-SERVICE QUALITY DAN CUSTOMER ENGAGEMENT TERHADAP CUSTOMER SATISFACTION YANG ...
Ririn Rahmadhani
core  

Social media and brand engagement in the age of the customer [PDF]

open access: yes, 2015
Social media environment has tremendously changed the landscape of marketing communication.Thanks to the development of Internet that creates marketers’ opportunity to tap the potential customer–Generation C and build a meaningful brand engagement with ...
Omar, Azizah   +2 more
core   +1 more source

A National Survey of Informal Supporters' Experiences and Views of Behaviour Support Practitioners in the National Disability Insurance Scheme

open access: yesAustralian Journal of Social Issues, EarlyView.
ABSTRACT This study examines informal supporters' experiences and views of NDIS behaviour support practitioners, including engagement, information needed to support selection, and perceptions of practitioners' knowledge, skill, and practice. It reports data from a cross‐sectional online survey of 123 informal support providers of participants receiving
Alinka Fisher   +7 more
wiley   +1 more source

Customer experience and engagement

open access: yesRAE: Revista de Administração de Empresas, 2020
Realizado na Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV EAESP) em 25 e 26 de outubro de 2018, o 11º Congresso Latino-Americano de Varejo (CLAV) teve a proposta de conectar a fronteira da literatura acadêmica com questões relevantes para a prática no varejo, apresentando o tema “Engaging and interactive shopper ...
Botelho, Delane   +1 more
openaire   +2 more sources

Optimizing Customer Engagement: The Impact of Gamification Elements on Customer Stickiness in Shopee Games

open access: yesManagement Analysis Journal
This research is aimed for analyzing the influence of reward element, challenge element, and customer engagement toward customer stickiness. However, gamification in marketing is becoming increasingly popular and has successfully captured customer ...
Lista Ayu Ningtyas, Ferry Tema Atmaja
doaj   +1 more source

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