Results 11 to 20 of about 364,749 (299)
Journal of Service Research, 2011 In today’s highly dynamic and interactive business environment, the role of “customer engagement” (CE) in cocreating customer experience and value is receiving increasing attention from business practitioners and academics alike. Despite this interest, systematic scholarly inquiry into the concept and its conceptual distinctiveness from other ...
Brodie, R. +3 more
exaly +6 more sources
Customer Engagement Behavior: Theoretical Foundations and Research Directions
Journal of Service Research, 2010 This article develops and discusses the concept of customer engagement behaviors (CEB), which we define as the customers’ behavioral manifestation toward a brand or firm, beyond purchase, resulting from motivational drivers. CEBs include a vast array of behaviors including word-of-mouth (WOM) activity, recommendations, helping other customers ...
van Doorn, J. +6 more
openaire +4 more sources
JPBM (Jurnal Pendidikan Bisnis dan Manajemen), 2023 This study focuses on determining the impact of customer variety-seeking on brand switching intention by exploring the mediation role of customer engagement in streaming services in Indonesia.
Lysandra Priscilla, Popy Rufaidah
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, 2023 Customer engagement has become a prominent goal of marketeers and gained attention amongst academics as well. Engagement of consumers with a brand means to positively motivate consumers’ thoughts, feelings, and behavioral intentions to revolve around a brand, leading up to numerous types of consumer-brand interactions.
Jagoron Mukherjee, Marco C. Janssen
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Frontline service employees and customer engagement: some further insights [PDF]
IIM Ranchi Journal of Management Studies, 2022 Purpose – This study aims to investigate whether frontline retail banking employees’ proactive personality helps in ameliorating customer engagement.
Adil Zahoor, Danish Khan
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Jurnal Performa, 2021 Persaingan ketat dalam dunia bisnis mengharuskan suatu perusahaan memiliki strategi yang tepat, strategi yang tepat akan membantu perusahaan berkembang dengan pesat.
Dina Gandhi Rachmawati +1 more
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Perspectives Required for Customer Engagement Marketing:
Maketingu Janaru, 2020 Interest in how to manage customer engagement is growing, from both the practical and theoretical perspectives. Despite this high interest, previous studies have not provided a unified view of how customer engagement is defined.
Tetsuya Aoki
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Influence of Trust on Customer Engagement: Empirical Evidence From the Insurance Industry in Ghana
SAGE Open, 2020 This study examined the influence of trust dimensions on customer engagement, and the resultant impact of customer engagement on customer loyalty in the context of life insurance.
James Agyei +4 more
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Cogent Business & Management, 2022 Little empirical research has delved into the impact of servicescape on customer attachment and customer engagement behaviors. This study investigates two main research questions in a non-Western country.
Sally Mohamed Amer, Soliman Atef Rakha
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SAGE Open, 2021 This study investigates the mediating effect of brand experience on the relationship between customer motivation and engagement behavior and conceptualizes customer motivation from the multiple dimensions of information seeking, entertainment, and social
Xi Chen, Chunlan Jiao, Ran Ji, Yu Li
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