Results 261 to 270 of about 364,749 (299)

B2B Customer Engagement

2019
Relatório de Estágio do Mestrado em Gestão apresentado à Faculdade de ...
openaire   +1 more source

Customer Engagement

2019
Eleni Trichina, Demetris Vrontis, Michael Christofi   +2 more
openaire   +1 more source

Stakeholder Engagement: Customers

SSRN Electronic Journal, 2023
openaire   +1 more source

The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust

Sustainable Production and Consumption, 2021
Tahir Islam, Abdul Hameed Pitafi, Mahmood Rehmani   +2 more
exaly  

Why Do Customers Engage?

2019
To meet customers’ expectations and profitably manage customer engagement, firms need to know whether and why their customers want to engage. This chapter sheds light on CE drivers from consumer perspective and implies the repertory of customer incentives that need to be developed by firms for profitable customer engagement management on consumer ...
openaire   +1 more source

Customer-Engagement-Management

2022
Karsten Kilian, Ralf T. Kreutzer
openaire   +1 more source

The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms

International Journal of Information Management, 2021
Jinxuan Lu
exaly  

Customer engagement: a new frontier in customer value management

2014
Beckers, S.F.M., Risselada, H., Verhoef, P.C.   +2 more
openaire   +2 more sources

Understanding Customer Experience Throughout the Customer Journey

Journal of Marketing, 2016
Peter C Verhoef
exaly  

Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China

International Journal of Information Management, 2010
Zhaohua Deng, Kwok Kee Wei
exaly