Results 21 to 30 of about 364,749 (299)
Jurnal Pendidikan Ilmu Sosial, 2021 The purpose of this study is to determine the impact of gastronomic festival attributes and customer engagement on customer delight as measured by the Customer Value Experience and social interaction.
Gitasiswhara Gitasiswhara +4 more
doaj +1 more source
Business: Theory and Practice, 2020 This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance.
Anber Abraheem Mohammad
doaj +1 more source
SAGE Open, 2021 The study investigates how corporate social responsibility (CSR) impacts customer engagement and the mediating role of customer-brand identification and customer satisfaction.
James Agyei +4 more
doaj +1 more source
Revue Marocaine de Recherche en Management et Marketing, 2021 Brand attachment, customer trust and customer engagement have been recognized for their mandatory role to build a strong brand-customer relationship and brand loyalty.
ZINEB RHAJBAL +2 more
doaj +1 more source
When employer brand image aids employee satisfaction and engagement [PDF]
, 2017 Purpose – The purpose of this paper is to test whether employee characteristics (age, gender, role and experience) influence the effects of employer brand image, for warmth and competence, on employee satisfaction and engagement.
Davies, Gary +2 more
core +3 more sources
Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value [PDF]
, 2017 In today’s connected world, customer engagement behaviors are very important. Many companies launch initiatives to stimulate customer engagement. However, despite evidence that customer engagement behavior also matters to share-holders, academic research
Beckers, Sander F.M. +2 more
core +1 more source
Efektifitas Online Customer Engagement melalui Blog di Industri Kosmetik Indonesia [PDF]
, 2017 Penelitian ini bertujuan untuk mengetahui apakah online customer engagement melalui blog di industri kosmetik Indonesia efektif atau tidak. Indikator untuk melihat bahwa online customer engagement efektif atau tidak adalah dengan melihat pengaruhnya ...
Hermawan, H. (Hermawan)
core +2 more sources
Analytics for Customer Engagement
Journal of Service Research, 2010 In this article, we discuss the state of the art of models for customer engagement and the problems that are inherent to calibrating and implementing these models. The authors first provide an overview of the data available for customer analytics and discuss recent developments.
BIJMOLT T. H. A. +6 more
openaire +2 more sources
HUBUNGAN ANTARA BRAND TRUST DENGAN CUSTOMER ENGAGEMENT PADA MAHASISWI PENGGUNA WARDAH KOSMETIK [PDF]
, 2017 Semakin tingginya persaingan dalam industri kosmetik membuat perusahaan harus dapat meningkatkan customer engagement pada produk yang dibuat. Customer engagement adalah sebuah proses yang melibatkan kehadiran fisik, kognitif dan emosional customer yang ...
Prihatsanti, Unika +1 more
core +3 more sources
The influence of CSR on perceived value, social media and loyalty in the hotel industry [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – This study aims to examine how perceptions of corporate social responsibility (CSR) activities (i.e. environment, society and stakeholders) enhance perceived value, social media engagement to win customer loyalty in the hotel industry.
Abdulalem Mohammed, Abdullah Al-Swidi
doaj +1 more source