Results 261 to 270 of about 1,001,961 (297)

Evaluating Customer Experience and Satisfaction dynamics in online platforms

The growing popularity of e-commerce platforms has significantly altered the way consumers make purchases through the integration of Artificial Intelligence (AI) personalization and social media interactions. This paper assesses the dynamics of customer experience and satisfaction with digital marketplaces by analysing the impact of technological ...
Tamanna Jeswani, Sneha Banga
openaire   +1 more source

A study of Customer Experience/Customer Experience Management: Towards Conceptualisation and Evaluation of Transformative Financial Services

Submitted in total fulfilment for the degree of Doctor of Philosophy to the Department of Economics, Finance and Marketing, La Trobe Business School, College of Arts, Social Sciences and Commerce, La Trobe University, Victoria  
openaire   +1 more source

Analyzing Methods, Instruments, and Tools for Evaluating the Customer eXperience

2022
Luis Felipe Rojas, Daniela Quiñones
openaire   +1 more source

Evaluating Customer Experience Management in the Insurance Industry - Empirical Studies of Company and Customer Perspectives

Marketing ZFP
Customer experience management has become a widely discussed topic within the insurance industry, with a growing number of insurers adopting the customer-oriented management approach to meet the challenges of today’s highly competitive market. As research and practice lack a comprehensive understanding of both the company and customer perspectives ...
openaire   +1 more source

Evaluating the Impact of Artificial Intelligence on Customer Experience in Tourism and Hospitality

International Journal of Academic and Industrial Research Innovations(IJAIRI)
Abstract: This study investigates the impact of artificial intelligence on customer experience in tourism and hospitality through a theoretically grounded, empirically oriented and governance-aware framework. The paper synthesises recent scholarship on AI-enabled personalisation, generative AI, immersive tourism, operational analytics and ethical ...
openaire   +1 more source

Evaluating the Traveler's Perspective to Improve the Airport Customer Experience

2021
Patricia Ryan, Komal Sood, Bijan Vasigh, Jessica L. Wildman, Lise D'Andrea   +4 more
openaire   +1 more source

Crafting the customer experience in omnichannel contexts: The role of channel integration

Journal of Business Research, 2021
Hua Fan, Wenqian Li
exaly  

Moving the Customer Experience Field Forward: Introducing the Touchpoints, Context, Qualities (TCQ) Nomenclature

Journal of Service Research, 2020
Philipp Klaus, Timothy Keiningham, Katrien Verleye   +2 more
exaly  

Influence of customer application experience and value in use on loyalty toward retailers

Journal of Retailing and Consumer Services, 2021
Sebastian Molinillo, Arnold Japutra, Irwan Ekaputra   +2 more
exaly  

How customer experience incongruence affects omnichannel customer retention: The moderating role of channel characteristics

Journal of Retailing and Consumer Services, 2021
Hua Fan, Wenqian Li
exaly