Results 271 to 280 of about 511,546 (306)
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Style and fit customization: a web content mining approach to evaluate online mass customization experiences

Journal of Fashion Marketing and Management: An International Journal, 2020
PurposeThis study intends to examine consumers' fashion customization experiences through a web content mining (WCM) approach. By applying the theory of customer value, this study explores the benefits and costs of two levels of mass customization (MC) to identify the values derived from style (i.e. shoe customization) and fit customization experiences
Chunmin Lang, Sibei Xia, Chuanlan Liu
openaire   +1 more source

Evaluating the impact of other customers on service experiences

2008
Die Erbringung einer Dienstleistung erfolgt häufig im Beisein anderer Konsumenten, welche die Zufriedenheit des Konsumenten mit der Dienstleistung maßgeblich beeinflussen können. Obgleich einige Forscher diese Möglichkeit der Beeinflussung bereits erkannt haben, beschäftigt sich nur die Studie von Grove und Fisk (1997) explizit mit dem Einfluss anderer
openaire   +1 more source

Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing

Journal of Marketing, 1998
Many companies consider investments in complaint handling as means of increasing customer commitment and building customer loyalty. Firms are not well informed, however, on how to deal successfully with service failures or the impact of complaint handling strategies.
Stephen S. Tax   +2 more
openaire   +1 more source

Customer Convergence

Health Marketing Quarterly, 2006
This article explores the interrelationships between three categories of service quality in healthcare delivery organizations: patient, employee, and physician satisfaction. Using the largest and most representative national databases available, the study compares the evaluations of hospital care by more than 2 million patients, 150,000 employees, and ...
Paul Alexander, Clark   +2 more
openaire   +2 more sources

A Study on Evaluating Customer Experience and Satifiction towards Hero Motors

International Journal of Advances in Engineering and Management
The purpose of this research is to assess customer experience and satisfaction with Hero MotoCorp, one of India's leading motorcycle and scooter manufacturers. In today's highly competitive and fast-changing automobile industry, it is essential for companies to know what their customers think in order to enhance their products and services.
Mrs. S.Sujatha Mrs. S.Sujatha   +1 more
openaire   +1 more source

A study of Customer Experience/Customer Experience Management: Towards Conceptualisation and Evaluation of Transformative Financial Services

Submitted in total fulfilment for the degree of Doctor of Philosophy to the Department of Economics, Finance and Marketing, La Trobe Business School, College of Arts, Social Sciences and Commerce, La Trobe University, Victoria  
openaire   +1 more source

Evaluating Customer Experience Management in the Insurance Industry - Empirical Studies of Company and Customer Perspectives

Marketing ZFP
Customer experience management has become a widely discussed topic within the insurance industry, with a growing number of insurers adopting the customer-oriented management approach to meet the challenges of today’s highly competitive market. As research and practice lack a comprehensive understanding of both the company and customer perspectives ...
openaire   +1 more source

CROSS-INDUSTRY BENCHMARKING FOR CUSTOMER EXPERIENCE EVALUATION

Вопросы экономики и права, 2023
openaire   +1 more source

Virtual Gaming Platform Customer Experience Evaluation

2018 International Conference on High Technology for Sustainable Development (HiTech), 2018
Roumiana Ilieva   +3 more
openaire   +1 more source

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