Results 31 to 40 of about 1,362,111 (342)
Digital maturity variables and their impact on the enterprise architecture layers [PDF]
, 2018 This study examines the variables of digital maturity of companies. The framework for enterprise architectures Archimate 3.0 is used to compare the variables.
Hitz, Christian +4 more
core +2 more sources
Customer journeys and process mining – challenges and opportunities [PDF]
ITM Web of ConferencesRecently, there has been increased awareness about the importance of data derived from actual customer journeys, including the subjective customer experience, in the analysis and evaluation of service quality.
Halvorsrud Ragnhild +3 more
doaj +1 more source
PENGARUH DIMENSI CUSTOMER EXPERIENCE TERHADAP REVISIT INTENTION DI BALI ZOO PADA MASA NEW NORMAL
Jurnal IPTA, 2023 This study aims to determine the effect of customer experience dimensions in terms of sense, feel, think, act, and relate to revisit intention at Bali Zoo during the new normal period. Determination of the sample used is through purposive sampling method
Natasya Friseyla +2 more
doaj +1 more source
Evaluating the Impacts of Customer Experience on Purchase Intention
International Journal of Business and Management, 2013 With the emerging of experience economy, more and more scholars start to put more effort in exploring the knowledge of experiential marketing. As one of the core concepts in the experiential marketing, customer experience has been used as a base to predict the customer purchase intention.
Amir Nasermoadeli +2 more
openaire +2 more sources
Role of consumer personality and involvement in understanding customer experience [PDF]
Innovative Marketing, 2016 The objective of this study is to understand customer experience which is a construct made up of experiential elements created by the organization such as product, service scape, and brand and that of consumer’s personal values and preferences.
Jyoti Rawat, Bikram Jit Singh Mann
doaj +1 more source
The effects of the online customer experience on customer loyalty in e-retailers
, 2020 The modern world has seen significant growth in the e-commerce industry in terms of volume and acceptance among customers. E-commerce has changed the behavior of shoppers depending on various factors such as easy accessibility and availability of a wider
M. Zare, Roya Mahmoudi
semanticscholar +1 more source
American Business Review, 2020 The present research attempts to develop a theoretical framework for the assessment of shopping mall customer experience dimensions. It further classifies the variables associated with retail experiences that may attract customers in Tier-II and Tier ...
Ashish Gupta +2 more
doaj +1 more source
USER EXPERIENCE EVALUATION AND CREATIVITY STIMULATION WITH AUGMENTED REALITY MOBILE APPLICATIONS
Creativity Studies, 2019 While customer information and knowledge need transform in the context of globalization and technological change, it is important for organizations to efficiently meet new and changing needs and stimulate consumer creativity through the use of augmented ...
V. Davidavičienė +2 more
semanticscholar +1 more source
Understanding Customer Experience and Satisfaction through Airline Passengers’ Online Review
Sustainability, 2019 This study was conducted to understand customer experience and satisfaction through airline passengers’ online review. To achieve the purpose of this study, the semantic network analysis was conducted qualitatively by collecting reviews in top 10 ...
H. Ban, Hak-Seon Kim
semanticscholar +1 more source
Designing a Customer Experience Management Framework in a Social Business: A Mixed Approach [PDF]
مطالعات رفتار مصرف کننده., 2020 Today, customer experience management (CEM) is the dominant competitive strategy in the field of businesses based Internet and social media platforms. Social commerce, as one of the new forms of e-commerce, will be the dominant form of future business ...
Mona Jami Pour +2 more
doaj