Results 211 to 220 of about 12,744 (262)

Approaches to measuring emotions in customer experience research

open access: yes
Małgorzata Budzanowska-Drzewiecka   +1 more
openaire   +1 more source

Measuring customer experience in service: A systematic review

Service Industries Journal, 2019
The aim of this systematic review is to identify how customer experience in the service sector has been measured in relevant publications in the marketing field.
Heitor Kato   +2 more
exaly   +2 more sources

Measuring retail customer experience

International Journal of Retail & Distribution Management, 2013
Purpose– This study aims at developing a reliable and valid measure of retail customer experience.Design/methodology/approach– Scientific scale development process has been followed. Survey methodology was used to collect data. The results are tested for reliability and validity using Confirmatory Factor Analysis.Findings– The study conceptualizes ...
Shilpa Bagdare, Rajnish Jain
openaire   +1 more source

Measuring customer experience throughout the customer journey

2023
H «εμπειρία του πελάτη» και το «ταξίδι του πελάτη» αποτελούν νεοεισαγόμενες έννοιες για την επιστήμη του marketing υπηρεσιών και τόσο η θεωρητική όσο και η εμπειρική μελέτη τους στον κλάδο της ναυτιλίας απουσιάζει από την βιβλιογραφία. Ένας από τους πρωταρχικούς στόχους της παρούσας διδακτορικής έρευνας, είναι να εξετάσει πώς η κοινωνική αλληλεπίδραση (
openaire   +1 more source

Measuring your customer experience

2002
We measure satisfaction through the JD Power Survey at Lexus. We don’t have a customer satisfaction index in the way that other car brands do. I think we are probably the only car manufacturer that doesn’t. There is a very real point of philosophy behind that which is that even researching a customer’s experience is a contact with the brand.
Colin Shaw, John Ivens
openaire   +1 more source

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