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Measuring Retail Customer Experience and Its Impact on Customer Satisfaction
In an Indian context, this research seeks to quantify the influence of happiness, mood, leisure, and distinctiveness on the trade customer experience and, by extension, customer satisfaction. In this varied and ever-changing environment, businesses can develop more effective strategies to enhance the overall shopping experience and foster consumer ...Disha Mathur +2 more
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Measuring the Customer Experience: Challenges and Obstacles
2019Professional Conference for Practitioners and ...
Magne, Stephane, Côme, Thierry
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Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact
Journal of Retailing, 2022Martin Wetzels +2 more
exaly
Customer Experience: Conceptualization, Measurement, and Application in Omnichannel Environments
Journal of Service Research, 2023Jan Klein +2 more
exaly
Customer Experience in Sports Centres: Adaptation and Validation of a Measurement Scale
Sustainability, 2023David Parra-Camacho +2 more
exaly
Social Media-Enabled Customer Co-Creation Experience Value: Conceptualisation and Measurement
European Journal of Information Systems, 2023, Xin Luo, Patrick Y K Chau
exaly
Measuring customer value in commercial experiences
Total Quality Management & Business Excellence, 2016Maria Eriksson +3 more
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Measuring customer experience quality: The EXQ scale revisited
Journal of Business Research, 2021Philipp Klaus, Volker Kuppelwieser
exaly
KUR-MIKRO BRI CUSTOMER EXPERIENCE MEASUREMENT
2019ABSTRAK Tujuan dari penelitian ini adalah untuk mengukur customer experience dan pengaruhnya terhadap customer satisfaction nasabah KUR-Mikro BRI. Metode yang digunakan dalam penelitian ini adalah metode survei dengan pendekatan kuantitatif dan dijelaskan secara deskriptif.
Taufik, Nuryanti +1 more
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