Results 221 to 230 of about 4,306 (262)

Customer Journey

Sales Management Review, 2017
openaire   +2 more sources

Die Customer Journey

2018
In den vorangegangenen Kapiteln wurde viel uber Customer Centricity, Simplicity, Scalability und einige weitere Faktoren geschrieben, die mithilfe von Digitalisierungsmasnahmen wesentlich zur Zukunftssicherung eines Unternehmens beitragen. Jetzt mochte ich mich dem eigentlichen Kaufprozess und dem Kundenverhalten widmen, denn auch hier sorgte die ...
openaire   +1 more source

Service journey quality: conceptualization, measurement and customer outcomes

Journal of Service Management, 2021
Harri Terho, Elina Jaakkola
exaly  

Social media management in the traveller's customer journey: an analysis of the hospitality sector

Current Issues in Tourism, 2021
Lala Hu, Mirko Olivieri
exaly  

THE CUSTOMER JOURNEY

2022
openaire   +1 more source

The architecture of the phygital customer journey: a dynamic interplay between systems of insights and systems of engagement

European Journal of Marketing, 2022
Tiziana Russo-Spena, Cristina Mele
exaly  

Gamification in the customer journey: a conceptual model and future research opportunities

Journal of Service Theory and Practice, 2023
Daniel Braatz, Glauco Mendes
exaly  

Customer Journey - How can customer journey be improved in the airline industry

2017
The study presents the customer journey and the experience the passenger gets in an airline industry. Many studies explain the role of innovative brand experience in the airline industry but not on the journey and how can that be a competitive advantage to the airline.
openaire   +1 more source

Augmented reality and the customer journey: An exploratory study

Australasian Marketing Journal, 2021
Sean Sands, Jason Pallant, Beatrice Romano   +2 more
exaly  

The millennial customer journey: a Phygital mapping of emotional, behavioural, and social experiences

Journal of Consumer Marketing, 2021
Tiziana Russo-Spena, Cristina Mele, Marco Tregua   +2 more
exaly