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Sound Advice: A Consumer's Perspective on Navigating the World of Over-the-Counter Hearing Aids. [PDF]

open access: yesSemin Hear
Katz J   +5 more
europepmc   +1 more source

Customer Journey

2020
The focus of this chapter is the customer journey, a concept which has emerged from business practice and which now commands the attention of practitioners and academics alike. The customer journey is defined as the sum total of all customer interactions with a product, brand or organization across multiple channels and touchpoints.
Patricia Harris   +2 more
openaire   +2 more sources

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