Results 281 to 290 of about 111,413 (297)

Understanding Customer Experience Throughout the Customer Journey

Journal of Marketing, 2016
Peter C Verhoef
exaly  

The customer journey and its map

2020
openaire   +1 more source

The architecture of the phygital customer journey: a dynamic interplay between systems of insights and systems of engagement

European Journal of Marketing, 2022
exaly  

Loyalty Formation for Different Customer Journey Segments

Journal of Retailing, 2019
Dennis Herhausen, Kristina Kleinlercher, Peter C Verhoef   +2 more
exaly  

Effective customer journey design: consumers’ conception, measurement, and consequences

Journal of the Academy of Marketing Science, 2019
Christian Homburg
exaly  

Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice

Journal of Interactive Marketing, 2018
Peter Maas
exaly  

Understanding customer journey from the lenses of complexity theory

Service Industries Journal, 2019
Kaan Varnali
exaly  

Service innovation in e-commerce last mile delivery: Mapping the e-customer journey

Journal of Business Research, 2019
Yulia Vakulenko, Daniel Hellström
exaly  

Mapping the Customer Journey

openaire   +1 more source

Customer Journey Mapping: Mehr Wissen über den Kunden

Wissensmanagement, 2019
openaire   +1 more source