Results 271 to 280 of about 111,413 (297)
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Going on a journey: A review of the customer journey literature
Journal of Business Research, 2021Savvas Papagiannidis +1 more
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A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing
Journal of Retailing and Consumer Services, 2021Savvas Papagiannidis +1 more
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Customer Journey Mapping with Real-Time Data Analytics: Enhancing Customer Experiences
Customer Journey Mapping (CJM) is pivotal for understanding and enhancing customerexperiences across touchpoints. The integration of real-time data analytics into CJM has transformed thistraditionally static tool into a dynamic framework capable of tracking and optimizing customer interactions.This paper explores the methodologies, tools, and benefits ...openaire +1 more source
Service journey quality: conceptualization, measurement and customer outcomes
Journal of Service Management, 2021Elina Jaakkola, Harri Terho
exaly
The omnichannel continuum: Integrating online and offline channels along the customer journey
Journal of Retailing, 2022Scott A Neslin
exaly
Virtual reality through the customer journey: Framework and propositions
Journal of Retailing and Consumer Services, 2020Linda D Hollebeek, Tor W Andreassen
exaly