Results 261 to 270 of about 111,413 (297)

Expanded Customer Journey Map: Interaction Mapping Framework Based on Scenario

2014
This study proposed the mapping framework that was the intermediate layer between these two toolkits. The main attribute of mapping framework is that it is built up on the basis of scenario; thus, it plays the role of making the two toolkits correspond with the task based on a scenario as an output interaction as to the input of behaviors conducted by ...
Jaeyeon Yoo, Younghwan Pan
openaire   +1 more source

Customer Journey Map: модное веяние или полезный инструмент?

Бренд-менеджмент, 2020
В статье речь идет об инструменте Customer Journey Map, который визуально описывает опыт клиента на пути к покупке того или иного продукта или услуги от этапа осознания потребности в продукте до последнего взаимодействия с компанией. Автор рассматривает клиента как центральный элемент в деятельности любой компании, важность понимания его желаний ...
openaire   +1 more source

Mapping the Customer Experience - Unveiling the Customer Journey in the Nail Industry

CroDiM, 2023
After a period of a low-touch customer service approach due to the recent pandemic, delivering value to customers again becomes a focus for entrepreneurs in originally designed business models in the service industry. Pandemic experiences have prompted customers to accept the usual service process changes readily. A valuable tool for analyzing customer
openaire  

Effective Social Media Marketing Through Customer Journey Mapping

2021
An essential pre-requisite of effective Social Media Marketing is a profound understanding of customers and their behaviour as this has been subject to dramatic changes.
openaire   +1 more source

Mapping the Customer Journey in Retail

INTERNATIONAL CONFERENCE ON ECONOMICS, BUSINESS & MANAGEMENT
Creating a customer journey map has quickly become an interesting and innovative way to understand consumers and their behavior. Over the years, the method gained popularity and established itself by offering a clear way to visualize the company's intangible services.
openaire   +1 more source

A Customer Journey Mapping Approach With Mobile Application

Journal of Mechanical Design
Abstract Customer journey mapping (CJM) is a product and service design method that is widely used by design researchers and practitioners. It tracks the customer’s or user’s interactions with products and services during experiences and maps out significant changes in those experiences.
Yiqing Ding, James M. Lattin, Awua M. Buahin, Gabriella A. Dweck   +3 more
openaire   +1 more source

Customer Journey Map Discovery Approach

2023
Imane El Alama, Hanae Sbai
openaire   +1 more source

The contemporary management of peritoneal metastasis: A journey from the cold past of treatment futility to a warm present and a bright future

Ca-A Cancer Journal for Clinicians, 2023
Jason, Chunmeng Zhang
exaly  

Creating Value for Customers: Customer Journey Mapping through Marketing and Sales Alignment

2023
• The purpose of this research is to find out how customer journeys help to align the Marketing and Sales departments. The general knowledge about effective sales and marketing alignment is too thin, since there is too much silo culture in organizations.
openaire   +2 more sources

Traveling with Companions: The Social Customer Journey

Journal of Marketing, 2021
Rosellina Ferraro, Kelly L Haws, Anirban Mukhopadhyay   +2 more
exaly