Results 31 to 40 of about 111,044 (297)

Using customer journey mapping to improve public services: A critical analysis of the literature

open access: yesManagement, 2021
Providing clients with public services that will meet their needs and expectations requires not only testing their satisfaction. In order to better improve service processes in the context of customer orientation, customer experiences should be ...
Ludwiczak Anna
doaj   +1 more source

Capturing User Experience of Customer-Centric Software Process through Requirement Process: Systematic Review

open access: yesJOIV: International Journal on Informatics Visualization, 2023
Agile and User Experience have become popular for decades due to the ability to understand customer needs. However, both methods have different perspectives on the point of view, value, and quality.
Wahyu Andhyka Kusuma   +3 more
doaj   +1 more source

Omnichannel marketing for digital store

open access: yesЦифровые модели и решения, 2023
The materials of the article provide a general overview of the topic of omnichannel marketing, analyze the elements of a digital store (using the example of Leroy Merlin). The advantages and disadvantages of the new approach are given. Practical cases of
M. M. Komarov, M. D. Abashidze
doaj   +1 more source

Expert Component as Element of Content Strategy of Industrial Enterprise

open access: yesНаука и техника, 2022
Internet marketing in the industrial market has a number of features and differs from that in the consumer market. The first is characterized by specialized and personalized approaches, as well as it must take into account the long cycle of the ...
V. A. Malaichuk
doaj   +1 more source

Value Co-Creation in a Zero-Waste Bulk Shop:

open access: yesMaketingu rebyu, 2022
The aim of this study is to examine the potential of value co-creation in the self-service food retail business, which has been suggested to be low in exploratory research at Zero-waste bulk shops.
Rio Yamamoto, Hironori Iwasaki
doaj   +1 more source

Exploiting Service Design in Service Quality: Escorting the Customer’s Experiential Value in the Journey of a Star-Rated Hotel

open access: yesSystems, 2023
The present research presented a novel model for incorporating service design to create guest experiential value. Taking a star hotel in Taiwan as an example, this study used the KJ method to classify online reviews about hotel services and then created ...
Tsen-Yao Chang, Yu-Chieh Chiu
doaj   +1 more source

Digital maturity variables and their impact on the enterprise architecture layers [PDF]

open access: yes, 2018
This study examines the variables of digital maturity of companies. The framework for enterprise architectures Archimate 3.0 is used to compare the variables.
Hitz, Christian   +4 more
core   +2 more sources

Redesigning an Online Store User Interface: A User-Centered Design Approach

open access: yesJournal for Advancement of Marketing Education, 2019
## Purpose of the Study This study aims to provide a user-centered website design pedagogy for the website development curriculum. ## Method/Design and Sample A user-centered website design pedagogy was developed through project-based experiential ...
Kiseol Yang
doaj   +1 more source

Analysis and operational challenges of dynamic ride sharing demand responsive transportation models [PDF]

open access: yes, 2016
There is a wide body of evidence that suggests sustainable mobility is not only a technological question, but that automotive technology will be a part of the solution in becoming a necessary albeit insufficient condition.
Barceló Bugeda, Jaime   +3 more
core   +1 more source

POWERING CUSTOMER CONNECTIVITY OF PRODUCTS WITH LAST MILE SUPPORT SERVICES: EVIDENCES FROM INDIAN PASSENGER CAR MANUFACTURING

open access: yesBrazilian Journal of Operations & Production Management, 2017
The paper highlights post-production customer connectivity processes in an automobile manufacturing set-up. Identity of post-production processes has been established as a unique in company service operations or pseudo-manufacturing activities ...
Sumeet Singh Jasial   +2 more
doaj   +1 more source

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