Research on customer lifetime value based on machine learning algorithms and customer relationship management analysis model [PDF]
Heliyon, 2023 Customer lifetime value is one of the most important tasks for enterprises to maintain customer relationships. However, due to the limitations of using a single data mining method, the measurement of customer lifetime value under the condition of ...
Yuechi Sun, Haiyan Liu, Yu Gao
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Modeling Customer Lifetime Value Under Uncertain Environment. [PDF]
Neutrosophic Sets and Systems, 2021 Customer lifetime value (CLV) is an essential measure to determine the level of profitability of a customer to a firm. Customer relationship management treats CLV as the most significant factor for measuring the level of purchases and, consequently ...
Eman AboElHamd +4 more
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Predicting customer lifetime value for hypermarket private label products
Journal of Business Economics and Management, 2017 This study develops a model to predict customer lifetime value for hypermarket private label products. It examines the relationships among store awareness, store image variables (i.e., service quality, price/value, convenience, and product quality ...
Hsin-Hui Lin +5 more
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Customer Profitability Analyses and Customer Lifetime Value [PDF]
MAB, 2015 The main objective of this paper is to compare two key approaches in the !eld of Customer Accounting (CA), namely Customer Pro!tability Analysis (CPA) and Customer Lifetime Value (CLV).
Ashok Sridhar, Michael Corbey
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Modeling churn using customer lifetime value. [PDF]
European Journal of Operational Research, 2009 The definition and modeling of customer loyalty have been central issues in customer relationship management since many years. Recent papers propose solutions to detect customers that are becoming less loyal, also called churners.
Baesens, Bart +2 more
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Classification of Legal Customers and Prediction of their Profitability using Customer Lifetime Value and Markov Chain (Case: A private bank in Iran) [PDF]
Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī, 2017 Nowadays, customers are the most important sources of income for financial institutions and banks. According to the privatization process in the country and financial restrictions of banks, it is necessary to maintain and attract more profitable ...
Mohammad Taghi Taghavifard
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Engaging in customer citizenship behaviours to predict customer lifetime value [PDF]
Journal of Marketing Analytics, 2022 Segarra-Moliner J, Moliner-Tena M.
europepmc +2 more sources
Unlocking high-value football fans: unsupervised machine learning for customer segmentation and lifetime value [PDF]
Frontiers in Sports and Active LivingIntroductionIn the modern competitive landscape of football, clubs are increasingly leveraging data-driven decision-making to strengthen their commercial positions, particularly against rival clubs.
Karim Chouaten +5 more
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Customer Clustering Based on Customer Lifetime Value: A Case Study of an Iranian Bank
International Journal of Information and Communication Technology Research, 2015 Customer lifetime value (CLV) as a quantifiable parameter plays an important role in customer clustering. Clustering based on CLV helps organizations to form distinct customer groups, reveal buying patterns, and create longterm relationships with their ...
Arezoo Nekooei, Mohammad Jafar Tarokh
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Segmenting Online Customers Based on their Lifetime Value and RFM Model by Data Mining Techniques
International Journal of Information Science and Management, 2014 Nowadays, marketing managers are more concerned with identifying and understanding customer behavior in the online space. Since the customers in online space are not visible, it is much essential to have more information about them to provide better ...
Azarnoosh Ansari, Shermineh Ghalamkari
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