Influence of the pride of belonging and other variables in the modelling of repurchase behavior. An application for the higher education context [PDF]
El presente trabajo en curso incluye una revisión de la presencia de la variable repetición de compra y del constructo lealtad dentro de la literatura e investigación académica en el contexto de la educación superior, como industria de servicio.
Matarranz, José Luis +1 more
core
Empowering Circular Startups: Unveiling the Blueprint for Circular Business Models
ABSTRACT Circular startups are increasingly recognized as key drivers in the transition toward a circular economy. Yet the business models (BMs) through which these startups operationalize circularity remain poorly understood, limiting the ability of entrepreneurial ecosystem actors to offer effective support.
Ann‐Sophie Finner +2 more
wiley +1 more source
Este artigo propõe um modelo para analisar melhorias no sistema produtivo à luz do valor do cliente para a empresa. Para isso, apresenta um modelo que agrega variáveis advindas do processo produtivo, do mercado consumidor e de métricas do marketing.
Luís Felipe Riehs Camargo +1 more
doaj +1 more source
Navigating the Double Edge of Product‐Service Systems: User Behavior, Adoption, and Rebound Effects
ABSTRACT Product‐service systems (PSS) have been considered a promising approach to operationalizing the circular economy. Although many studies have outlined the potential sustainability gains of PSS solutions, it is still unclear what factors drive PSS adoption and how behavioral changes result in rebound effects, undermining their potential ...
Marina Fernandes Aguiar +3 more
wiley +1 more source
Incorporating word-of-mouth effects in estimating customer lifetime value [PDF]
Jonathan Lee +2 more
openalex +1 more source
ABSTRACT Many firms set ambitious sustainability goals but these are frequently “displaced” by proxy goals that are easier to track and measure. However, the specific types of goal conflicts that follow from this displacement are poorly understood. We conducted a case study of circular innovation initiatives at a global MedTech company and identified ...
Wiebke Reim +2 more
wiley +1 more source
THE STRATEGIC IMPORTANCE OF AFTER-SALES SERVICES FOR THE INSURANCE OF GROWTH IN CUSTOMER-VALUE-ORIENTED MANAGEMENT: AN OBSERVATION OF SMALL- AND MEDIUM-SIZED INDUSTRIAL GOODS MANUFACTURERS [PDF]
Small and medium-sized companies in the investment goods industry find themselves more and more often confronted with radical changes in the conditions of their business environments. The access to one dimensional growth just by selling physical products
Nora Oettgen, Tim Bendig, Tobias Irion
core
Measuring the effect of customer relationship management (CRM) components on the non financial performance of commercial banks: Egypt case [PDF]
This paper presents customer relationship management (CRM) components as applied on the Egyptian Commercial Banks, examined from the bankers' point of view.
Ghoneim, A +3 more
core
Moderating Effects of Customer Lifetime Value and Referral Value on Customer Service of Frontline Employees for Customer and Organizational Satisfaction: A Comparative Analysis [PDF]
Dhameeth Dhameeth +3 more
openalex +1 more source

