Results 11 to 20 of about 152,387 (341)

Key Propelling of Customer Lifetime Value in Iranian Sports Clubs [PDF]

open access: yesSports Business Journal, 2023
Purpose: The current research was conducted to identify the key Propelling of customer lifetime value in sports clubs of Iran.Methodology: This research is practical in terms of purpose and mixed in nature and method.
Mahrokh Rajabi Asli   +3 more
doaj   +1 more source

FORECASTING CUSTOMER FUTURE BEHAVIOR IN RETAIL BUSINESS USING MACHINE LEARNING MODELS

open access: yesScientific Journal of Astana IT University, 2022
The ability to forecast customers’ future purchases, lifetime value, and churn are fundamental tasks in business management. These tasks become more complicated when the relationship between customers and business is not contractual.
Shyngys Akhmetbek
doaj   +1 more source

Predicting Customer Lifetime Value Based on Financial and Demographic Characteristics Using GMDH Neural Network Case Study: Individual Customers of a Private Bank of Iran [PDF]

open access: yes‫مدیریت بازرگانی, 2017
The role of customer relationship management as a strategic tool in development of manufacturing and service organizations, and also acquisition and retention customers in competitive industries, is undeniable.
امیر خانلری   +2 more
doaj   +1 more source

Analyzing the customer engagement value in the relationship lifecycle: A case study of Hiweb ADSL company subscribers [PDF]

open access: yesکاوش‌های مدیریت بازرگانی, 2020
Customers not only buy products from a company but also create values for it in other ways. Nowadays, customer engagement is in the center of the attention of corporate executives so as to create value for their company.
Abdolhamid Ebrahimi   +3 more
doaj   +1 more source

Clustering and Prediction Model of Customer Lifetime Value (Case Studies: IRAN National Center for Numbering Goods and Services) [PDF]

open access: yesچشم‌انداز مدیریت صنعتی, 2020
One of the important topics in this field is Customer Lifetime value(CLV) that means how much profit a customer generates in his lifetime for a company. The main goal of this research is presenting a model for clustering and predicting customer lifetime ...
Fateme Nabizade, Saeed Rouhani
doaj   +1 more source

Customer Lifetime Value Prediction

open access: yesInternational Journal of Advanced Research in Science, Communication and Technology, 2022
In this era of Internet, there are many lots of retailers in the e-commerce industry for whom the customers are assets. E-commerce means buying and selling the products through Internet in online mode. E-commerce established many employment opportunities to the people from anywhere because there is no direct interaction between the seller and the buyer.
null H S Yashaswini, null Prabhudeva S
openaire   +1 more source

A marketing view of the customer value: Customer lifetime value and customer equity

open access: yesSouth African Journal of Business Management, 2013
Throughout this research the customer valuation trend in marketing is going to be reviewed, emphasizing Customer Lifetime Value and Customer Equity measures.
A. M. Estrella-Ramón   +3 more
doaj   +1 more source

Lifetime value in business process

open access: yesActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2011
The paper focuses on lifetime value assessment and its implementation and application in business processes. The lifetime value is closely connected to customer relationship management.
Martin Souček, Jana Turčínková
doaj   +1 more source

CUSTOMER SEGMENTATION ANALYSIS BASED ON THE CUSTOMER LIFETIME VALUE METHOD

open access: yesJurnal Aplikasi Manajemen, 2019
Companies need to understand the customers’ data better in all aspects. Detecting similarities and differences among customers, predicting their behaviors, proposing better options and opportunities tocustomers became very important for customer-company ...
edwin agung pratomo   +2 more
doaj   +1 more source

Analisis Customer Relationship Management (CRM) terhadap Customer Relationship Quality (CRQ) dan Customer Lifetime Value (CLV) Rumah Zakat di Indonesia

open access: yesAt-Taradhi: Jurnal Studi Ekonomi, 2019
Latar belakang penelitian ini adalah pengembangan Ekonomi Islam yang semakin cepat dan kesadaran pengelolaan zakat yang harus lebih profesional dan modern.
Andhi Irawan
doaj   +1 more source

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