Results 301 to 310 of about 152,387 (341)

Customer Lifetime Value:

2020
V. Kumar, Bharath Rajan
openaire   +2 more sources

Modeling Customer Lifetime Value, Retention, and Churn

2017
Customers represent the most important assets of a firm. Customer lifetime value (CLV) allows assessing their current and future value in a customer base. The customer relationship management strategy and marketing resource allocation are based on this metric.
Castéran, Herbert, Meyer-Waarden, Lars, Reinartz, Werner   +2 more
openaire   +3 more sources

Customer Lifetime Value

2021
openaire   +2 more sources

Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective

Journal of Business Research, 2021
Lara Penco
exaly  

Customer Lifetime Value

2006
  +4 more sources

First-Time versus Repeat Tourism Customer Engagement, Experience, and Value Cocreation: An Empirical Investigation

Journal of Travel Research, 2022
Raouf Ahmad Rather, Linda D Hollebeek, S Mostafa Rasoolimanesh   +2 more
exaly  

Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention

Journal of Retailing and Consumer Services, 2022
Joy Parkinson, Park Thaichon
exaly  

Customer Lifetime Value Modelling

2021
openaire   +1 more source

Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation

International Journal of Information Management, 2017
Mingli Zhang
exaly  

Creating Enduring Customer Value

Journal of Marketing, 2016
Werner J Reinartz
exaly