Results 61 to 70 of about 152,387 (341)
Predicting Customer Lifetime Value in Multi-Service Industries [PDF]
, 2003 Customer lifetime value (CLV) is a key-metric within CRM. Although, a large number of marketing scientists and practitioners argue in favor of this metric, there are only a few studies that consider the predictive modeling of CLV.
Donkers, A.C.D. (Bas) +2 more
core
Business Strategy and the Environment, EarlyView.ABSTRACT This study examines consumer purchase intentions for a sofa produced through industrial symbiosis (IS), utilizing recycled textiles and fibers. As a high‐investment product, the IS sofa requires a significant financial commitment and involves complex decision‐making, an area less studied compared with other sustainable goods categories.
Rosa Maria Dangelico +2 more
wiley +1 more source
Intangible Capital, 2011 Purpose: A number of customer metrics allow estimating customer profitability with methods such as the Customer Lifetime Value (CLV). However, investments in customer relationships carry the potential risk to destroy value and reduce profitability when ...
Raphael Damm, Carlos Rodríguez Monroy
doaj +1 more source
Review and Analysis of Selected Customer Value Measurement Methods
Studia i Materiały, 2020 The methods of measuring customer value are of constant interest. This area is widely described in the literature, but nevertheless somewhat generally.
Maria Kubacka
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Quantitative and perceptual studies have been used to define and model sustainable tourist behaviour in past years, but few studies have undertaken qualitative research of actual behaviour to delve deeper into understanding the different classifications of such behaviour. This research employed a three‐phase design, comprising a pretrip survey,
Rachel Dodds, Mark Robert Holmes
wiley +1 more source
User activity to enhance customer lifetime value modeling in contractual streaming industry
Journal of Economy and TechnologyThis article presents a model for Customer Lifetime Value (CLV) tailored to the subscription-based streaming industry, incorporating both contractual dynamics and user activity.
Eudes Adiba +3 more
doaj +1 more source
Marketing implications of traditional and ICT-mediated leisure activities [PDF]
, 2009 This study investigates the role of traditional and information and communication technology (ICT)-mediated leisure activities in consumer behaviour.
Lee, R.Y., Murphy, J., Zorn, S.F.
core +1 more source
The incidence and perceived managerial merit of customer accounting in New Zealand
, 2011 Purpose – Two prior survey papers on the use and perceived merit of customer accounting practices, one in Australia and one in New Zealand, disclosed contrasting results with confusing elements. This survey replicates and extends the previous research to
Bates, Ken, Tanima, Farzana
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Globalisation has deepened the integration of international production within global value chains (GVCs), where the various stages of the manufacturing process are dispersed across countries. In today's volatile business environment, characterised by rapid technological advances (Industry 4.0) and evolving consumer preferences towards use ...
Javier Bilbao‐Ubillos +3 more
wiley +1 more source
Fuzzy indicators for customer retention
International Journal of Engineering Business Management, 2016 It is widely known that market orientation (MO) and customer value help companies achieve sustainable sales growth over time. Nevertheless, one cannot ignore the existence of a gap on how to measure this relationship.
Leslier Valenzuela-Fernández +3 more
doaj +1 more source