Results 271 to 280 of about 293,848 (308)

Customer Retention Strategies and Customer Loyalty

2017
Since loyal customers are the most important assets of a company, companies have been giving attention to developing customer retention and loyalty programs. The fundamental purpose of customer retention efforts is to ensure maintaining relationships with value-adding customers by reducing their defection rate.
openaire   +1 more source

Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse

International Journal of Information Management, 2020
Ali Abdallah Alalwan
exaly  

Customer Loyalty

2017
Oliver Gassmann, Karolin Frankenberger, Michaela Csik   +2 more
openaire   +1 more source

Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China

International Journal of Information Management, 2010
Zhaohua Deng, Kwok Kee Wei
exaly  

Conceptualization of omnichannel customer experience and its impact on shopping intention: A mixed-method approach

International Journal of Information Management, 2020
Si Shi, Yi Wang
exaly  

Customer loyalty : introduzione

Il capitolo analizza il concetto di fedeltà del cliente, le sue dimensioni analitiche, le metodologie di misurazione e l'impatto sul valore ...
Busacca, Bruno, Castaldo, Sandro
openaire   +1 more source

Dalla customer satisfaction alla customer loyalty

2004
Operatori aziendali e ricercatori sono consapevoli del fatto che soddisfazione e fedeltà del consumatore costituiscono concetti tra loro inestricabilmente connessi. Per illustrare la complessa relazione tra soddisfazione e fedeltà sono stati presentati in questo articolo i risultati di due studi empirici.
BRASINI, SERGIO, TASSINARI, GIORGIO
openaire   +1 more source

Understanding Customer Experience Throughout the Customer Journey

Journal of Marketing, 2016
Peter C Verhoef
exaly  

Recognizing Customer Loyalty

Cornell Hotel and Restaurant Administration Quarterly, 1996
openaire   +1 more source

Customer Engagement

Journal of Service Research, 2011
Roderick J Brodie, Linda D Hollebeek, Biljana Juric   +2 more
exaly