Results 271 to 280 of about 27,400 (315)
Some of the next articles are maybe not open access.
From Brand Loyalty to Customer Loyalty
1996Customer loyalty is a concept central to many marketing plans, but defined by few. Many companies have embarked on ‘customer loyalty’ programmes without the understanding that loyalty is an objective rather than an activity — that loyalty results from investment in a total business system rather than just marketing communications.
openaire +1 more source
Customer Retention Strategies and Customer Loyalty
2017Since loyal customers are the most important assets of a company, companies have been giving attention to developing customer retention and loyalty programs. The fundamental purpose of customer retention efforts is to ensure maintaining relationships with value-adding customers by reducing their defection rate.
openaire +1 more source