Results 281 to 290 of about 27,400 (315)

Understanding Customer Experience Throughout the Customer Journey

Journal of Marketing, 2016
Peter C Verhoef
exaly  

Customer loyalty : introduzione

Il capitolo analizza il concetto di fedeltà del cliente, le sue dimensioni analitiche, le metodologie di misurazione e l'impatto sul valore ...
Busacca, Bruno, Castaldo, Sandro
openaire   +1 more source

Dalla customer satisfaction alla customer loyalty

2004
Operatori aziendali e ricercatori sono consapevoli del fatto che soddisfazione e fedeltà del consumatore costituiscono concetti tra loro inestricabilmente connessi. Per illustrare la complessa relazione tra soddisfazione e fedeltà sono stati presentati in questo articolo i risultati di due studi empirici.
BRASINI, SERGIO, TASSINARI, GIORGIO
openaire   +1 more source

Customer Engagement

Journal of Service Research, 2011
Roderick J Brodie, Linda D Hollebeek
exaly  

Conceptualization of omnichannel customer experience and its impact on shopping intention: A mixed-method approach

International Journal of Information Management, 2020
Si Shi, Yi Wang
exaly  

Recognizing Customer Loyalty

Cornell Hotel and Restaurant Administration Quarterly, 1996
openaire   +1 more source

To be or not to be in social media: How brand loyalty is affected by social media?

International Journal of Information Management, 2013
Michel Laroche, Mohammad Reza Habibi
exaly  

Customer Engagement Behavior: Theoretical Foundations and Research Directions

Journal of Service Research, 2010
Vikas Mittal, Doreen Pick
exaly  

Customer loyalty

Frank G. Cabano, Stefan Müller, Katja Gelbrich   +2 more
openaire   +1 more source

Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation

International Journal of Information Management, 2017
Mingli Zhang
exaly