The effect of supplier digitalization on customer firm emissions. [PDF]
Li J, Chen H, Song S, Xu X.
europepmc +1 more source
Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley +1 more source
IDeS + TRIZ: Sustainability Applied to DfAM for Polymer-Based Automotive Components. [PDF]
Leon-Cardenas C +3 more
europepmc +1 more source
Generating Job Recommendations for People With Schizophrenia Spectrum Disorder Using Gemini 2.0 Flash and Claude Sonnet 4: An Exploratory Analysis. [PDF]
Lange M +3 more
europepmc +1 more source
Maximizing participation while preserving the normative order of the service: The autonomy and porosity of service encounters. [PDF]
Mondada L.
europepmc +1 more source
Quantifying customer sentiment for automobile brand perception analysis using machine learning on Twitter. [PDF]
Mathew SS +3 more
europepmc +1 more source
Pork carcass fabrication economics: drivers of profitability and an explanation of costing models. [PDF]
Bohrer BM.
europepmc +1 more source
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PurposeTeam leaders play a vital role in achieving superior team performance. However, their role in implementing the organizational customer orientation strategy is not well understood. Drawing on social exchange theory, this study investigates how team leader customer orientation affects team customer orientation climate and team performance (i.e ...
Xin Zhao, Na Fu, Xiaoning Liang
openaire +1 more source

