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Measuring customer orientation: applying customers' approach
2012Present study offers new insight in researching customer orientation. Therefore, purpose of this research is to propose new scale for exploring customer orientation from customer’s point of view. Customers form their opinions about certain organizations customer-orientation based on different influences.
Dlačić, Jasmina, Žabkar, Vesna
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Customer‐Oriented Boundary Spanning, Functional Diversity, and Customer Adoption
Journal of Organizational BehaviorABSTRACTFor teams developing products or services to meet customer needs, customer adoption of team deliverables is core to their success. When such teams focus on complex, tailored deliverables, customer adoption can be expected to benefit from team information elaboration—the exchange, discussion, and integration of team members' knowledge and ...
André Wagner +2 more
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As new personal data processing capabilities are made available to more firms, demonstrating privacy friendly marketing strategies becomes an essential part of a firm’s value proposition. Yet, so far, no research has systematically conceptualized and operationalized the different organizational facets that span a firm’s customer privacy orientation ...
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Developing a customer orientation
Journal of Consumer Marketing, 1995Customer orientation is a fine ideal. Making it a reality is difficult for many organizations. Provides a framework to guide management through the process of building a customer‐driven philosophy. It is hoped that by means of such a framework it will be possible to evaluate an organization′s customer orientation profile, and to provide the basis for a
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Customer Orientation and Preservation of Customer Relationship
2023Achmad Firdaus, Khaliq Ahmad
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The impact of virtual, augmented and mixed reality technologies on the customer experience
Journal of Business Research, 2019Carlos Flavián +2 more
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