Customer Relationship Management (CRM) - An Overview
CRM is a business technology that aids in the understanding, improvement, and management of an organization’s customer relationship and engagement. It’s a marketing strategy that focuses on customer retention and acquisition. CRM is critical in all major businesses, including education, finance, automobiles, and healthcare.
S. Ramamoorthy
openaire +3 more sources
The effect of customer relationship management (CRM) on business profitability in Jordanian logistics industries: The mediating role of customer satisfaction [PDF]
In today's competitive business environment, the implementation of Customer Relationship Management (CRM) strategies is essential for firms to succeed.
Baha Aldeen Mohammad Fraihat +5 more
doaj +1 more source
The purpose of this research is to build a customized customer relationship management (CRM) model in relation to the utilization of social media marketing for improving marketing performance of budget hotels in West Java, Indonesia.
Roby Setiadi
doaj +1 more source
Sumbangsih Customer Relationship Management Dalam Menciptakan Customer Intimacy
English Version To achieve success in today's dynamic business era, it is important to shift from a product focus to a customer focus. Companies can better understand customers, provide more personalized service, and build communication through a ...
Nurivan Rizky +4 more
doaj +1 more source
Exploring Customer Relationship Management: Trends, Challenges, and Innovations
This study presents a comprehensive exploration of recent advancements in Customer Relationship Management (CRM), acknowledging its pivotal role in fostering crucial connections both within the industry and with customers at large.
Erick Fernando +4 more
doaj +1 more source
Latar belakang penelitian ini adalah pengembangan Ekonomi Islam yang semakin cepat dan kesadaran pengelolaan zakat yang harus lebih profesional dan modern.
Andhi Irawan
doaj +1 more source
The Role of Factors Affecting the Success of Customer Relationship Management Strategy in Car Dealerships in Guilan Province [PDF]
Paying attention to customers is necessary for continuing operation in competitive markets today. Through customers’ satisfaction, organizations can reduce production costs and increase their revenues.
Safar Fazli, Matin Rashidi Astaneh
doaj +1 more source
Pengaruh Customer Relationship Management Terhadap Kepuasan dan Loyalitas Nasabah PT Bank BNI
Banking businesses in Indonesia have grown very rapidly and they have to make efforts to survive. Banks have realized the need of a strategy in managing customer relationship to retain their customers for the businesses. Customer relationship management (
Nelli Purnama Sari +2 more
doaj +1 more source
CRM packaged software: a study of organisational experiences [PDF]
Customer Relationship Management (CRM) packaged software has become a key contributor to attempts at aligning business and IT strategies in recent years.
Light, BA
core +4 more sources
Evaluasi Customer Relationship Management pada Supermarket Hero di Jakarta Timur
The growing of many big retailer make Hero Supermarket must obtaining it’s existance in retail business. Therefore, Hero Supermarket must form CRM (Customer Relationship Management) in order to increase a new customer, increase profit and maintaining ...
S. Liawatimena +3 more
doaj +1 more source

