An empirical study to identify and rank CSFs in customer relationship management (CRM): A case study of oil products distribution [PDF]
Management Science Letters, 2011 Customer relationship management (CRM) is founded based on the value exchange between organization and customers and focuses merely on the value created in this connection.
Seyed Mehdi Tofighi +3 more
doaj
Hubungan Media Customer Relationship Management Dengan Kepuasan Pelanggan pada Hotel Istana Nelayan
Journal the Winners, 2003 Facing comptetition in service company, especially hotels, must have the ability to give services in order to satisfy the customer. Customer Relationship Managemen (CRM) is one of communication media between company and customer that profitable for both
Chandra Wibowo Widhianto +2 more
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THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY
Journal of Management Small and Medium Enterprises (SME's)This study aims to examine the influence of Customer Relationship Management (CRM) on customer loyalty. The research is conducted quantitatively, with a descriptive explanatory design and a survey research type.
Aliya Naura Fakhirah +2 more
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The effect of customer relationship management on customer satisfaction performance in the hotel industry in Jordan [PDF]
Innovative MarketingDespite extensive research and practice in the topic of customer relationship management (CRM), the hotel industry still lacks clarity on the effect of CRM on customer satisfaction performance.
Abdulrahman Al-Kharabsheh
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The importance of implementing CRM concept in the banking sector [PDF]
Bankarstvo, 2015 In the past banks traditionally operated at the predominantly stable market. With the outbreak of the economic crisis and the increased number of competitors the situation has drastically changed.
Marinković Vladimir
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Comparative study of customer relationship management (CRM) and electronic customer relationship management (E-CRM) [PDF]
International Journal of ADVANCED AND APPLIED SCIENCES, 2021 Customer Relationship Management can have great help to different companies of different sizes as it offers direct relation with the efficient in organizing, disseminating, and establishing values. The current study is the investigation into and comparison of Customer Relationship Management (CRM) and Electronic Customer Relationship Management (E-CRM).
openaire +1 more source
Study the Impact of Customer's Profile and Participation on the Performance of Customer Relationship Management in Service Organizations [PDF]
International Journal of Research in Industrial Engineering, 2012 CRM or customer relationship management is a continuous process consisting of creating and applying knowledge and market intelligence to establish and maintain the relationships with customers that have the most efficiency.
S.K. Kamali +2 more
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Business: Theory and Practice, 2022 This research proposes a framework linking supply chain management (SCM) practices to customer relationship management (CRM) objectives through better organizational performance.
Nourhan Ahmed Saad +2 more
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Asian Journal of Technology Management, 2012 Electronic Customer relationship management performance E-CRM is a comprehensive business and marketing strategy that integrates people, process, technology and all business activities for attracting and retaining customers over the internet and mobile ...
Khalid Al-Momani, Nor Azila Mohd. Noor
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Big Data Customer Knowledge Management [PDF]
, 2016 Knowledge management (KM) and customer relationship management (CRM) are dominant strategies for value creation for businesses in the new economy. Customer knowledge management (CKM) results in the merging of KM and CRM, where the knowledge management ...
Chan, Joseph O
core +1 more source