Results 21 to 30 of about 70,089 (268)

Study the Impact of Customer's Profile and Participation on the Performance of Customer Relationship Management in Service Organizations [PDF]

open access: yesInternational Journal of Research in Industrial Engineering, 2012
CRM or customer relationship management is a continuous process consisting of creating and applying knowledge and market intelligence to establish and maintain the relationships with customers that have the most efficiency.
S.K. Kamali   +2 more
doaj  

E- Service Quality, Ease of Use, Usability and Enjoyment as Antecedents of E-CRM Performance: An Empirical Investigation in Jordan Mobile Phone Services

open access: yesAsian Journal of Technology Management, 2012
Electronic Customer relationship management performance E-CRM is a comprehensive business and marketing strategy that integrates people, process, technology and all business activities for attracting and retaining customers over the internet and mobile ...
Khalid Al-Momani, Nor Azila Mohd. Noor
doaj   +2 more sources

Improving the competitiveness of enterprises through effective customer relationship management

open access: yesEkonomia i Prawo, 2017
Motivation: In today’s market, it is impossible for the company to function without reference directly to the customer and building a relationship with him relevant. Today customers are very demanding and have a bigger knowledge about products and market
Agnieszka Bojanowska
doaj   +1 more source

Towards the Development of More Sustainable Services: Investigating Functional and Experiential Drivers of Consumer Behavior in Online Food Delivery Market

open access: yesSustainable Development, EarlyView.
ABSTRACT For service organizations like Online Food Delivery (OFD) services, sustainable development is increasingly becoming a necessity to meet customer expectations while addressing environmental and social sustainability issues. Therefore, these businesses must continuously adapt and innovate, and to do so, it is essential to understand consumer ...
Li Huang   +3 more
wiley   +1 more source

Implementasi Electronic Customer Relationship Management pada Aplikasi Layanan Pelanggan Hotel

open access: yesInfotekmesin: Media Komunikasi Ilmiah Politeknik Cilacap, 2022
The interest of hotel visitors has decreased since the Covid-19 pandemic. So it is recommended that hotels implement Customer Relationship Management (CRM) which has three stages: getting new customers (Acquire), improving customer relationships (Enhance)
Muhammad Wildan, Safitri Juanita
doaj   +1 more source

From Green Strategy to Sustainable Development: Corporate Efforts Toward SDG 12 and SDG 13

open access: yesSustainable Development, EarlyView.
ABSTRACT Firms are increasingly integrating United Nations Development Goals 12 (Responsible consumption and production) and 13 (Climate action) as a part of their sustainability strategies. However, prior research has rarely examined how these SDGs interact as a unified capability rather than as isolated practices.
Post Raj Pokharel
wiley   +1 more source

The application framework of Kansei Engineering to enhance Customer Relationship Management in services [PDF]

open access: yes, 2012
In order to fit what a customer needs and wants, a product or a service should be qualified. By incorporating Ergonomics/Human Factors and affect, quality of products and services should promote happiness and health to the users.
Hartono, Markus
core  

Technology‐Enabled Cross‐Border Entrepreneurship: The Role of Digital Platforms in SME Expansion Through the Lens of Institutional Theory

open access: yesThunderbird International Business Review, EarlyView.
ABSTRACT Small and medium‐sized enterprises (SMEs) face significant institutional barriers when expanding across borders, including regulatory constraints, financial accessibility issues, and market entry challenges. Institutional theory provides a useful framework for understanding how external regulative, normative, and cognitive institutional forces
Sharmin Nahar, Muntasir Alam
wiley   +1 more source

THE IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ONCUSTOMER SERVICE INFORMATION SYSTEM CASE STUDY: CREATIVE HOUSE OGAN ILIR INDRALAYA

open access: yesJurnal Teknologi Informasi dan Ilmu Komputer, 2018
Customer Service Information System that implements Customer Relationship Management (CRM) strategy is a tool used to drive Creative House Ogan Ilir Indralaya so as to improve the quality of service to its customers.
Shabrina Amatullah   +3 more
doaj   +6 more sources

Customer relationship management for brand commitment and brand loyalty [PDF]

open access: yes, 2015
This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Uduma, Idika Awa   +2 more
core  

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