Results 31 to 40 of about 68,419 (223)
The application framework of Kansei Engineering to enhance Customer Relationship Management in services [PDF]
In order to fit what a customer needs and wants, a product or a service should be qualified. By incorporating Ergonomics/Human Factors and affect, quality of products and services should promote happiness and health to the users.
Hartono, Markus
core
From Green Strategy to Sustainable Development: Corporate Efforts Toward SDG 12 and SDG 13
ABSTRACT Firms are increasingly integrating United Nations Development Goals 12 (Responsible consumption and production) and 13 (Climate action) as a part of their sustainability strategies. However, prior research has rarely examined how these SDGs interact as a unified capability rather than as isolated practices.
Post Raj Pokharel
wiley +1 more source
The purpose of this study is to evaluate a customer relationship management (CRM) model based on telecom customers’ experiences with the company's services.
Md. Abu Issa Gazi +4 more
doaj +1 more source
Innovative CRM and Performance of SMEs: The Moderating Role of Relational Capital
Customer Relationship Management (CRM) is more than an information tool and plays a critical role in small and medium enterprises (SMEs). The present study explored the moderating effect of relational capital (RC) on the relationship between CRM ...
Nagwan AlQershi +2 more
doaj +1 more source
Customer Relationship Management (CRM) Based on Web to Improve the Performance of the Company [PDF]
Customer relationship management (CRM) is one of the model that can be used to maintain the relationship between customer and company. CRM is really helpful for the company to increase the customer interest toward the company, improve the economic ...
asiah, N. (Nur), yanto, A. (Adi)
core
The Anatomy of Real-Time CRM [PDF]
In the digital economy of the 21st century, the focus of production efficiency and product differentiation is shifted to value creation and relationship management.
Chan, Joseph O.
core +1 more source
ABSTRACT Context The microservices architectural style has revolutionized the way modern software systems are developed and operated. While the development of new microservices systems can leverage a wide range of resources and proven strategies, the migration of an existing monolithic system is not easily generalizable.
Jonas Fritzsch +6 more
wiley +1 more source
Social customer relationship management: taking advantage of Web 2.0 and Big Data technologies [PDF]
The emergence of Web 2.0 and Big Data technologies has allowed a new customer relationship strategy based on interactivity and collaboration called Social Customer Relationship Management (Social CRM) to be created.
Chalmeta, Ricardo, Orenga Roglá, Sergio
core +2 more sources
ABSTRACT Small and medium‐sized enterprises (SMEs) face significant institutional barriers when expanding across borders, including regulatory constraints, financial accessibility issues, and market entry challenges. Institutional theory provides a useful framework for understanding how external regulative, normative, and cognitive institutional forces
Sharmin Nahar, Muntasir Alam
wiley +1 more source
The main purpose of this article is to provide an integral and managerially useful view of customer relationship management (CRM) as business strategy. The key objectives are: to analyze CRM origins, development and changes that have occurred over time ...
Rima Tamošiūnienė +1 more
doaj +1 more source

