Results 31 to 40 of about 68,419 (223)

The application framework of Kansei Engineering to enhance Customer Relationship Management in services [PDF]

open access: yes, 2012
In order to fit what a customer needs and wants, a product or a service should be qualified. By incorporating Ergonomics/Human Factors and affect, quality of products and services should promote happiness and health to the users.
Hartono, Markus
core  

From Green Strategy to Sustainable Development: Corporate Efforts Toward SDG 12 and SDG 13

open access: yesSustainable Development, EarlyView.
ABSTRACT Firms are increasingly integrating United Nations Development Goals 12 (Responsible consumption and production) and 13 (Climate action) as a part of their sustainability strategies. However, prior research has rarely examined how these SDGs interact as a unified capability rather than as isolated practices.
Post Raj Pokharel
wiley   +1 more source

The relationship between CRM, knowledge management, organization commitment, customer profitability and customer loyalty in telecommunication industry: The mediating role of customer satisfaction and the moderating role of brand image

open access: yesJournal of Open Innovation: Technology, Market and Complexity
The purpose of this study is to evaluate a customer relationship management (CRM) model based on telecom customers’ experiences with the company's services.
Md. Abu Issa Gazi   +4 more
doaj   +1 more source

Innovative CRM and Performance of SMEs: The Moderating Role of Relational Capital

open access: yesJournal of Open Innovation: Technology, Market and Complexity, 2020
Customer Relationship Management (CRM) is more than an information tool and plays a critical role in small and medium enterprises (SMEs). The present study explored the moderating effect of relational capital (RC) on the relationship between CRM ...
Nagwan AlQershi   +2 more
doaj   +1 more source

Customer Relationship Management (CRM) Based on Web to Improve the Performance of the Company [PDF]

open access: yes, 2019
Customer relationship management (CRM) is one of the model that can be used to maintain the relationship between customer and company. CRM is really helpful for the company to increase the customer interest toward the company, improve the economic ...
asiah, N. (Nur), yanto, A. (Adi)
core  

The Anatomy of Real-Time CRM [PDF]

open access: yes, 2015
In the digital economy of the 21st century, the focus of production efficiency and product differentiation is shifted to value creation and relationship management.
Chan, Joseph O.
core   +1 more source

Developing a Framework for the Quality‐Driven Migration to Microservices: A Multi‐Method Design Science Study

open access: yesSoftware: Practice and Experience, EarlyView.
ABSTRACT Context The microservices architectural style has revolutionized the way modern software systems are developed and operated. While the development of new microservices systems can leverage a wide range of resources and proven strategies, the migration of an existing monolithic system is not easily generalizable.
Jonas Fritzsch   +6 more
wiley   +1 more source

Social customer relationship management: taking advantage of Web 2.0 and Big Data technologies [PDF]

open access: yes, 2016
The emergence of Web 2.0 and Big Data technologies has allowed a new customer relationship strategy based on interactivity and collaboration called Social Customer Relationship Management (Social CRM) to be created.
Chalmeta, Ricardo, Orenga Roglá, Sergio
core   +2 more sources

Technology‐Enabled Cross‐Border Entrepreneurship: The Role of Digital Platforms in SME Expansion Through the Lens of Institutional Theory

open access: yesThunderbird International Business Review, EarlyView.
ABSTRACT Small and medium‐sized enterprises (SMEs) face significant institutional barriers when expanding across borders, including regulatory constraints, financial accessibility issues, and market entry challenges. Institutional theory provides a useful framework for understanding how external regulative, normative, and cognitive institutional forces
Sharmin Nahar, Muntasir Alam
wiley   +1 more source

Customer relationship management as business strategy appliance: Theoretical and practical dimensions

open access: yesJournal of Business Economics and Management, 2007
The main purpose of this article is to provide an integral and managerially useful view of customer relationship management (CRM) as business strategy. The key objectives are: to analyze CRM origins, development and changes that have occurred over time ...
Rima Tamošiūnienė   +1 more
doaj   +1 more source

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